06


Q4 • 2022


COVER STORY


UPPING YOUR Public Speaking Game


By Tim Swe


Whether you want to give the next big Ted Talk, speak more persuasively at work meetings, or feel less frightened when presenting to colleagues, the art of public speaking is a career necessity for marketing professionals. The good news: with practice, anyone can become great.


m Sweeney ey o


said. “H dura


Wo Hous ear pe


an co


onf hav f all the


independ nt for Today,mo orldWar


able tha n en


Hewho enjoys it wields a powermore han that of a great king.He is an rce in theworld.”


none is so pre oratory, ho


ore than 80 years after Churchill’s r II radio addresses and famous


Ho se of Commons p ec n spee h rallied a nation, the


ability to speak and present with charisma is as va yo


alluable as ever.As a marketing professional, ou liki elywon’t need to offer your “blood, toils, te rs and sweat” like Sir Winston in


n, but even


n an increasingly digital world, the ability to p rsonally


important ski communicat Gregg & Fia Fasbinder


“Interviews, presentations, meetings, n erences, teamwork—youwill always ve the advant ge if you’re better at ting,” says Gregg Fasbind


nta g der,


President of Moxie Institute, a company that use


hi h s wife,


es performing arts skills and neuroscience to train professionals worldwide to become bett r presenters. Fasbinder, who runs Moxie with e Fia Fasbinder, the company’s Founder


te


and CEO, cautions marketing and sales professionals not to be fooled by the comfort of onlin


nemeetings and LinkedIn sales calls that


y connect with people continues to be k ll in business (and life).


h talents bestowed upon men, r cious as the gift of


y” SirWinston Churchill onc ce


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