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Q4 • 2022
SPOTLIGHT
TO BLOGor NOT TO BLOG 2022 Blogging Statistics
In October 2022, Orbit Media Studios released its ninth annual blogging survey. Each year, they ask 1,000+ bloggers 20 questions about their process and content. The result is 26 amazing charts and revealing insights from industry experts. If you’re wondering how your blogging efforts compare, check out these survey responses.
Q: Does blogging work in 2022?
80% of surveyed bloggers reported that their blog delivered some results or strong results.
26% 1 11 11% 9% 54%
The blog delivers strong marketing results
The blog delivers some results
The blog delivers
disappointing results I don’t know if the blog
delivers value
Q:What are the top challenges facing bloggers?
52%—finding time to create and promote content 46%—getting traffic and attracting visitors 39%—creating quality content consistently 33%—creating enough content consistently 22%—coming up with relevant topics 13%—getting support from within the organization
The amount of time bloggers invest in their content writing has increased dramatically over the years.
Q: How long does it take to write a blog post? The report revealed that in 2022, bloggers spend an average of 4 hours and 10 minutes writing an article.
Average length of your typical blog post in 2022:
1,376 words (average number of words per post)
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Q:How are bloggers driving traffic to their content?
Social media — 90% SEO — 66% Email marketing — 66% Paid services — 12% Influencer collaboration/outreach — 8%
Q: How frequently do bloggers publish? Daily — 2% 2–6 posts per week — 12% Weekly — 24% Several times per month — 24% Once monthly — 18% Less than monthly — 6% Irregular intervals — 14%
Q:What kinds of content are bloggers publishing?
76% 60% 55% 40%
0% 20%
43% 43% 38% 34% 27% 25% 24% 22%
Q: Which sources of traffic are important to your blog?
71% reported that search engines (content being search optimized) were most important to their blogs.
58%reported social media was important to their blogs. 44% reported email marketing was important.
Q:What percentage of bloggers use keyword research when writing their articles?
45% reported always researching keywords for SEO purposes.
26%said they “usually” research keywords for SEO optimization.
15% reported “sometimes” doing research.
15% reported never doing any SEO keyword research.
73% of bloggers reported that in 2022 they included updating old content more frequently as part of their blogging strategy.
Q:What is the most effective content format?
30% 20%
0% 10%
35% 35% 33% 32% 30% 30% 29% 28% 25% 25%
Q:How many images do you include in your blog posts?
23% of bloggers reported using 1 image in their posts. 47% reported using 2–3 images in their posts. 22% reported using 4–6 images in their posts. 8% reported using 7+ images in their posts.
Bloggers who use 7+ images per post are 2.3x more likely to report strong results.
1 in 4 bloggers are now adding video content to articles. Orbit Media tracked the impact of videos on content engagement and found a 4x lift to many of the engagement metrics for posts with added video.
Source:
orbitmedia.com/blog/blogging-statistics/
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