INSIGHTS THAT’S FOLD-TASTIC »


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


THE PETAL FOLD


Delicate, curved panels weave together for a flower- like reveal and an interior made for square or shaped inserts. This format is commonly embellished with a custom seal or belly band as a finishing touch.


This piece is 11.5" by 11.5" unfolded and finishes to a 5.75" by 5.75" square format. This square-format piece can be sent through the mail, but if this choice is pursued, extra postage will be required for hand sorting, and it will need a seal for protection.


Executive-Level Marketing Roles


Experience: 12–14 years


Average annual salary: $120–210K


Potential job titles: • VP Brand Development


p


• VP Digital Marketing • VP Direct Marketing • VP Brand Development • VP Customer Experience


National averag


VP of Marketing: $154,524


VP of Digital Marketing: $157,059


ge salaries:


Chief Marketing Officer


Experience: 20+ years


Average annual salary range: $150–320K


National average salary: $176,984


THE SNAKE FOLD


The Snake Fold is, technically, a roll fold. However what classifies it as a Snake is the coiled configuration of the panels. The panels unfold in a circular pattern (like a snake—get it?). Snake folds are a crowd-pleaser and always fun to design.


This piece is 17.19" by 17.13" unfolded and finishes to a 5.75" by 5.75" square format. This square-format piece can be sent through the mail with tabs, but if this choice is pursued, extra postage will be required for hand sorting.


Scan this code with your mobile device to watch it unfold!


Q4 • 2022


05


Scan this code with your mobile device to watch it unfold!


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