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She’s Done It Again!


forerunner to thewashing machine) to pieces covering the powering


g down of


spacecraft, but delving into engineering advances remains o


of the Voyager o scientific and


Founded in 1865, The Nation continues investigate and review news and culture, while the apparel and imagery seen in Harper’s Bazaar (foun (1892) today might readers


m today as it did


em its mission. ue to


ounded in 1867) and Vogue m have given their original


reade the vapors. But each magazine has the same mission


century: making fashion trends (if not tot the


couture fashions themselves) accessible to aspirationalwomen.


The Digital Factor Adhering t their mission into websites, dig


c er g to m sio while expanding es, social media feeds, and other digital offerings has been integral to


magazines’ ability to change with the times. BHG, for instance, estimates it has 6.1 million followers on Facebook alone and 8 million monthly readers of its digital and mobile magazine versionsve unique visitors to


as well as p


Numbers like those might have led some publishers to go digital only. In fact, several sister titles of BHG, including Entertainment Weekly andy


to bhg.comeach month. th


as 10 million nth


si InStylet ookaz , no longer produce regular


print issues. Even they, however,ve produce bookazines


s such as the former’s Ultimate did in the 19th


Guide to Stranger Things and the latter’s fall fashion and beauty roundup. “Digital is


s nevern of digital a replacement to print.


You need digital, but Husni


b it’s not a replacement,”


u insists. For one thing, the omnipresence gita content has led to it becoming a


commodity. “If any magazine is just in the business of content providing, there’s no future for them, because anyone can get content in 140 characters online,” he says. So, while


tips for keeping houseplants in on the plants and plant issues


In this brand-new edition of Everybody Writes, marketer and author Ann Handley delivers all the practical how-to advice and insight you need for the process and strategy of content creation, production, and publishing. You’ll find the techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing. Look for:


ion


nd ation, production,


• All-new examples,w tools, resources • Updated step-by-step writing framework


• Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking aboutwhat works today)


• The same witty andy approach


h many websites might offer, say, nts alive, BHG hones es most common


to its readers and presents themin its unique voice. Esoteric fauna and rococo language have no place here. “Its editors are not only creative but also curators,” Husni explains.


And when that hat at curated content is


delivered directly to readers in the form of a tangible magazine, one they can hold, keep, file, and easily refer to time and again, the


result goes well beyond content.“You’re engaging audienceswith an experience,”


n practical how-to


• How to attract and retain customers with stellar onlinecommunication


• How to choose your words well, sparingly, and with honest empathy for your customers


• Best practices and ideas for crafting credible, trustworthy content


• “ThingsMarketers Write”: The


fundamentals


of 19 specific kin of content that marketers like you write


nds


Q4 • 2022


03


Husni says. “And


that’s why, as long aswe have human beings, we’re going to have print.” 


Scan the QR code or r


de or egister at modernlitho.com/giveaways-Q4-2022


r register at:: Q4


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