Q4 • 2022 CAREER »


Keep Your Eye on the Prize!


The Marketing-Job Career Path


The marketing-job hierarchy spans entry-level roles to executive-level roles. It allows marketing professionals to pursue various areas of specialty, such as digital marketing, print marketing, B2B and B2C, web and online marketing and advertising, public relations, and social media, to name a few. Few careers offer as much diversity and growth opportunities! If marketing is your passion, take a look at what could be in store for you.


Specialist/ Coordinator Marketing Roles


Experience: 0–2 years


Average annual salary: $45–55K


Potential job titles: • Account Coordinator • Social Media Coordinator • Project Coordinator • Marketing Coordinator • Event Marketing Coordinator • Event Marketing Specialist • Marketing Specialist


National average salaries: Social Media Coordinator: $37,560


Event Marketing Coordinator: $48,001


Marketing Specialist: $55,549


Resources: Indeed, LinkedIn, Setup, Salary.com, Glassdoor, Built In


Marketing Manager Roles


Experience: 3–4 years


Average annual salary: $60–75K


Potential job titles: • Advertising Manager • Public Relations Manager • Promotions Manager • Brand Manager • Social Media Manager • Community Manager • Product Marketing Manager


National average salaries: PR Manager: $59,601


Copywriter: $61,789 Brand Manager: $69,779 Product Manager: $114,819


Director Roles


Experience: 6–7 years


Average annual salary: $80–110K


Potential job titles: • Director of Marketing Research • Director of Advertising Sales • Director of Media • Director of Public Relations • Director of Marketing Analytics • Director of Customer/Member Acquisition


• Director of Client/Member Experience


National average salaries: Director of Marketing


Communications: $62,907 Director of Advertising: $64,381


Director of Corporate mmunications: $70,046


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