CONTENTS AND A LETTER FROM... WELCOME Q4 • 2022 01


Welcome to our final issue of INSPIRED MOMENTUM for 2022.


We’ve covered so many great marketing topics and brought you wonderful brand stories throughout 2022, and our Q4 issue won’t disappoint! First, we celebrate the 100th birthday of Better Homes & Gardens, exploring how they gave themselves a makeover and established a strong digital presence while staying true to their mission and to print.


Cassandra Atchison Vice President of Marketing


06Cover Story Both our cover story and feature story reach into topics that Upping Your Public Speaking Game


are extremely impactful, yet live in the background for many marketing teams: public speaking and personality tests. Gregg and Fia Fasbinder, who run the Moxie Institute, tell us that “interviews, presentations, meetings, conferences, teamwork—you will always have the advantage if you’re better at communicating.” They show us how public speaking skills can help employees give better presentations—and even enjoy social functions and conferences. Next, our feature story impresses the importance of building a great team and explores how personality tests can help. Learn how to identify your team’s needs and fill them with the best candidates.


Be sure to check out the inside back cover for some big news from Modern Litho!


10Brands We Love Who Gives a Crap


L01Welcome 02Insights


T16Spotlight o Blog or Not to Blog


12Feature Building a Great Team


Using Personality Tests etter from the Vice President of Marketing Ideas, insights, expertise, and trends


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Kate L. Harrison Tim Sweeney Trish Witkowski


Design Diann Durham


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©2022 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 80 lb. matte cover with soft touch aqueous coating and 80 lb. matte text.

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