Q3 • 2021


INSIGHTS


are fundamentally different, as the FSC specifies in its definitions. Post-consumer reclaimed material is reclaimed from a consumer or commercial product that has been used for its intended purpose by individuals, households, or commercial, industrial, or institutional facilities in their role as end users of the product. Post-consumer recycled paper embodies


the circular economy. It is manufactured from recycled products that have served a purpose for end users, and it is then recycled again. Pre-consumer fiber, also known as postindustrial fiber, is recovered from paper used in industrial applications such as print makereadies, bindery paper trimmings, or newsstand magazine returns that never sold and, therefore, never reach or are used by end users. As such, it is not a full-fledged


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member of the circular economy because the paper never serves a useful purpose in the consumer marketplace before it is recycled.


FSC-Certified Papers and Print Organizations Another option is choosing FSC-certified paper and


working with an FSC-certified print organization. The FSC uses a system of tracking paper and pulp through the entire supply-chain process. The FSC system provides an assurance that trees have been harvested for paper and pulp in a socially and environmentally responsible manner. Although FSC-certified paper often contains recycled paper, it does not have to contain it to be certified.


NEW! Carbon- Balanced Paper Carbon-balanced paper came on to the market in


April 2021. Carbon-balanced means that the average carbon dioxide impact created during the entire paper production process, including delivery, has been offset to create a net-zero impact on climate change.


Water- and Soy-Based Inks and Coatings Water-based inks and coatings and soy-based


Modern Litho applauds the efforts of the print and graphic communications industry, and leads the way in sustainable print production.


 Forestry Stewardship Council®


(FSC® (SFI® Custody Certification


 Sustainable Forestry Initiative®


) Chain-of- Custody Certification


 Renewable Energy Credits through Ameren UE’s Pure Power Program


) Chain-of-


 99.9% of Modern Litho’s waste paper is collected and recycled


 Modern Litho’s inks and coatings are nearly 100% water-soluble, biodegradable and recyclable


 Recipient of Kodak® Sonora Plate Green Leaf Award


Visit our website for additional sustainable practices at Modern Litho.


ModernLitho.com/about-us/environment


inks are gentle on the environment while still producing clear, vibrant images. Both work well on uncoated and coated paper stocks. Ink is made up of pigment (which gives it color), additives (which allow drying and eliminate smudging), and carriers (which allow the ink to adhere to the paper). Water- and soy-based inks rely on natural materials instead of petroleum as the carrier. In addition to being better for the planet, these inks are healthier for print-facility employees due to their lack of noxious emissions. The print industry has come a long


way toward sustainability since the days of petroleum-based inks and paper made from logging unmanaged virgin forests. As McLaren notes, “Some of the US’s biggest brands (e.g., Amazon and Microsoft) are not only changing their own practices, but also working pre-competitively to incentivize, inform and enable change across their entire industries.” Kudos to the print industry for doing the same. Indeed, when you choose to print


your marketing collateral, direct mail, or other projects, you can make environmentally sound decisions that encourage sustainability and support a circular economy. 


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