INSIGHTS COOL FINDS » Recycle Symbol:


Did You Know?


certified materials and/or have adopted the criteria for sourcing print materials throughout their supply chains from certified print vendors. It is not just Fortune 500 companies driving the demand for greener printing. Many midsized businesses and start- ups want to position themselves as green, and marketing firms that cater to these clients have taken note. “In 2021, customers judge every aspect of the brands they buy from, particularly the brands they’re loyal to. From the way the products are manufactured to how they treat their employees and even their packaging. These shoppers expect companies to be thinking about everything, including the impact they’re having on the planet,” says Madison Fiore, Head of Growth at Hawke Media. He reports that many of Hawke Media’s top clients use green packaging and sustainable manufacturing practices. In fact, today it is not uncommon for sustainability requirements to be built directly into print and packaging RFPs—


The recycle symbol—also known as the chasing-arrows logo or the Mobius loop—is visible on many consumer products, including paper. Used alone, the symbol communicates that a paper product or package is both recyclable and made entirely from recycled materials. Very few products or packages can make both claims. The symbol on a product made with less than 100 percent recycled fiber is accompanied by a legend identifying the total percentage (by weight) of recycled fiber.


another sign of the times and the desire to work with print organizations that are following best practices when it comes to sustainability, corporate responsibility, recycling, and green initiatives.


PAPER GOES GREEN What sustainability practices can marketers and designers look for when specifying paper and print? Here are a few nuggets to consider.


Recycled Paper Knowledge, application, and use of recycled papers are a great place to start, but not


all recycled papers are created equal. We assume recycled means composed of reused paper, but the percentages of recycled fiber versus virgin fiber can vary, and how the recycled fibers are processed can be different. There are two types of recycled fiber used to make recycled paper: post- consumer reclaimed material and pre- consumer reclaimed material. The two


Check out our cover story (page 6) and read about LogoLounge and founder Bill Gardner.


WIN a one-year LogoLounge


LogoLounge


A global community of thousands of designers that share inspiration and


network. The site is a repository where, in real time, members can post their logo designs and search the works of others by keyword, designer name, client type, and more.


Q3 • 2021


03


membership, the 2021 Logo Trend Report, and access to more than 350,000 logos, design inspiration, and news curated expressly for logo designers.


Scan the QR code or register at: modernlitho.com/Giveaways-Q3-2021


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20