IT’S TIME


To Be Thinking Marketing Strategy & Plans For 2022!


Marketing Strategy:


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Web-to-Print Client Portals


Marketing Strategy VS


Marketing


Plan What’s the difference?


Marketing Strategy:


Driven by, and in


support of, business objectives.


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Ph: 800.456.5867 modernlitho.com


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Outlines your offer and your audience. Outlines marketing goals to be achieved by your marketing plans.


Marketing Plan:


Supports marketing strategy.


Marketing Strategy:


The “why”


behind your marketing efforts.


VS


Marketing Plan:


Establishes timelines and themes of your campaigns and programs. Outlines activities, initiatives,


implementation and tracking.


Marketing Plan:


The


roadmap or plan for executing


your strategy.


Modern Litho 6009 Stertzer Road Jefferson City, MO 65101


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