Q3 • 2021


INSIGHTS SUSTAINABILITY » Corporate Responsibility, Paper, and the Printing Industry: The Future Is


NEWS | REVIEWS | IDEAS | OPINION |


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onsumers these days are continually encouraged to


“go paperless” in order to “go green” based on outdated notions that paper is wasteful and that ink is made from petroleum products. The truth is that commercial printing and paper manufacturing is, in fact, a leading industry in sustainability. When choosing print, brands can actually create eco-friendly experiences for their customers, and they should not shy away from telling those stories. From printing on recycled paper to using soy- based inks and paper manufactured from certified sustainably managed forests, print has “greened up” in many ways, making it an eco- friendly choice for communications and marketing collateral.


BIG OPPORTUNITIES FOR BRANDS


“In recent years, climate has pushed sustainability to the forefront of business media, boardroom, and C-suite consciousness,” Chris McLaren, CMO of the Forest Stewardship Council US (FSC) says in the FSC’s June 2021 newsletter. “Many corporate leaders realize that future economic success will depend significantly on actions taken today. While some of this change can be attributed to changing consumer desires, businesses are reacting perhaps even more to demand from their other stakeholders.” To this end, greening internal


operations for print organizations and paper mills is a cornerstone of any corporate social responsibility (CSR) program, and companies such as Walmart and REI are working with FSC-


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