BRAND BUILDING 12 Q3 • 2021 FEATURE Customer Loyalty Programs By Tim Sweeney


Meet Marketing


o


n the most basic level, customer rewards programs are a retention strategy designed to motivate


consumers to keep buying from their brand instead of the competition. When done well, they do much more. And while there are plenty of brands who have solved the loyalty program riddle and reaped the rewards, many companies are still missing the boat.


Robyn Simpson has 20 years of


experience as a marketing consultant and specializes in loyalty programs. She consults with businesses on every area of program development, from strategic partnerships, member engagement, risk assessments, and compliance to the development of stakeholder engagement, customer experience, and customer value propositions.


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