LEADERSHIP MESSAGE Liz Mangelsdorf, ISI Managing Director


ISI Be a Cheerleader for YOUR Organization!


Since our “organization refresh” — rebranding, redefining our mission statement and introducing new programs and services — we have made it a point in our member communications to stress that ISI is YOUR organization. We are first and foremost a membership trade organization and without our members we would not have a true sense of purpose.


I sometimes liken our sense of pride in our organization to that of a club, a university, or even a sports team. We embrace our brand, our logo, our mascot and color scheme, and we frequently act like cheerleaders during a homecoming game! We are self-promoting because we feel passionately about the programs that we offer.


So I ask you this: Do you feel that same sense of pride in ISI and in this industry


that you have chosen to make your mark? When you have the opportunity, do you share your successes with others, and do you proudly say that you are a member of the ISI?


I also ask:


• Do you have the ISI member logo badge on your website?


• Do you have banners or posters in your lobby showing the public which program(s) you run?


• Do you have your ISI University certification acronym(s) on the signature line of your email?


• Do you read AND SHARE email communications that come from the ISI office?


Today, more than 60 years since our founding, there is still a need for a national industry trade association. Those who helped to form and grow this organization over the years knew that they needed each other. They


also needed other members and their talents, wisdom and engagement to move the industry forward.


This still rings true today, and I ask each and every one of you to jump on the bandwagon. The truth is, without YOU becoming actively involved in the industry, we all run the risk of NOT growing ice sports and NOT creating lifelong customers.


The ISI is currently developing and implementing a number of new and exciting programs — but we can’t do it alone. We need your support and commitment to actively participate in the advancement of our industry, whether it be contributing an article to the ISI EDGE professional trade journal of the ice sports industry, becoming an active participant in your district, helping on a committee or program development team or serving on the ISI Board of Directors.


I am here to remind you that you have talents and wisdom to share. With you in our corner being a champion for this organization, I know that great things will continue to happen and together we make assurances that the ice


sports industry remains solid for years to come.


So put on your team colors, grab a megaphone, step up to the plate, get on the ice — insert your own metaphor. Bottom line: You have an opportunity to be an influencer in this industry.


Realize that:


• You are a leader in this industry and what you have to offer is valuable to others.


• You learn from others by becoming involved.


• You like to build relationships with other like-minded and influential people in this industry.


• You are the kind of leader that will never ask someone to do something that they aren’t willing to do themselves.


• You are better at your job when you have a true understanding of the industry on a national basis.


• You believe that you can make a difference!


Simply put, get involved! Be a part of the growth of our industry. Together, we can make a difference!


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