HOST AN ISI EVENT & EXPERIENCE GROWTH — IN MANY WAYS!
W
HETHER YOU’RE HOSTING an ISI competition, show, exhibition or special event,
there’s fun to be had, benefits to gain, and money to be made.
Shows, exhibitions, competitions and
special events increase public awareness of ice skating and of host facilities, attract new customers, build excitement about programs, motivate skaters, entertain spectators, attract new students to group and private lessons, and make money for host facilities. In addition to skater participation fees, increased ice usage and class enrollment (both before and after the event), rinks gain revenues from tickets, programs, flowers, souvenirs, photos, videos, pro shop sales and concession sales, as a result of hosting ISI events.
Whether you’re thinking of hosting an
in-house or open competition, exhibition, ice show or other special event, planning is the key ingredient, and the more people involved, the better.
For skaters, ice shows and exhibitions
provide opportunities for non- competitive performances in front of an audience. It’s a way for skaters to build
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self-confidence while displaying what they’ve accomplished in your ice rink’s ISI lessons programs. Skaters get to show off what they’ve learned and feel good about themselves. Parents, relatives and friends share pride in the skater’s accomplishments, and spectators enjoy watching.
Since skating is mainly an individual
sports, shows and team competitions provide skaters a chance to build team spirit while working together toward a common goal. Emphasis is on the excitement and fun of participation rather than solely on winning.
PROGRAM GROWTH
For your skating instructors, hosting an event at your rink means more work and increased income. Skaters preparing for special events want more lessons and ice time, and they are more likely to stay involved in your program.
Likewise, more students are likely to
enroll in your skating school because the visibility created by shows and events.
“You wouldn’t believe how many
people sign up for beginner group lessons after they see beginners on ice,”
says Randy Winship, general manager of Pasadena Ice Skating Center. “All the friends and families who come to watch beginner skaters decide they can do it too. Tat’s why it’s important to have a wide age and ability range of skaters in your show or exhibition.”
Kelsie Grate, recreation super-
intendent of the City of St. Peters Rec-Plex, points out that hosting ISI competitions provides the opportunity to meet skaters, coaches and parents from other locales. “ISI events give our skaters and community an opportunity to try something they haven’t before and experience a new event. Hosting ISI events is a great way to increase skater involvement not only in competitions but also in your programming.
“While hosting ISI Worlds this past
summer, we had so many skaters who had never competed before or had never done group events, and they all jumped in feet first to try it and loved it! We decided to change our summer synchro programing to be one large ensemble group, where all our teams combined to make a production together. Te experience grew them stronger together and helped tons
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