in our market. It could be for cost, it could be for convenience, there could be a lot of reasons. Te stimulus checks brought the issue to light a little more,” says Gary Kleer, CEO of First Bank Richmond in eastern Indiana, whose bank recently had its Easy Fit Checking Account Bank On-certified. “When we saw this initiative being offered, we decided to get on board so that we could offer our consumers a more safe and affordable way to handle their money.”
As we strive for a more equitable and inclusive society, one of the most constructive ways banks can help move the needle is to ensure that every American has the opportunity to access the banking system. Tat’s why the Bank On certification is so important — it signals to those who may be hesitant to come in the door and start that banking relationship that the bank offers a product they can trust to meet their needs.
Many banks are already offering checking account options that meet Bank On standards, but it’s time to go the extra step and get them certified — for free — with the Bank On seal of approval. If you haven’t yet, I encourage you to visit
aba.com/BankOn to learn more about the Bank On movement, how to certify an account product and why other banks were motivated to get involved. ABA staff is available to meet with your
bank about the Bank On process and to answer your questions; reach out anytime through our dedicated inbox at
bankon@aba.com.
Together, we can bring more Americans into the banking system — a crucial step toward ensuring economic prosperity for all.
Email Rob Nichols at nichols@
aba.com.
Bankers
ABA AGRICULTURAL
Conference We’re back—and right on time.
MOVING FORWARD
November 14–17, 2021 Duke Energy Convention Center | Cincinnati, OH
After more than a year mixed with both caution and optimism, it’s finally time to examine the lessons learned. Together, we’ll tackle the new state of ag banking, emerging risks and rewards in the lending environment, and the rural economy’s long-term outlook.
Don’t miss this long-awaited event for ag bankers in every role.
REGISTER TODAY
aba.com/AgConfMO
THE MISSOURI BANKER 7
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