Te third area, I think, is a positive environment in which we work — an environment where people can collaborate, where they are respected and where they are trusted.
I always ask organizations this question — what would your current employees say about you? Are they out recruiting for your bank? What do they share with friends and family? Would they share this is a great place to work? If your current employees are not your No. 1 seller and No. 1 recruiter of your organization, that tells us something and we need to find out why they aren’t.
What role does LinkedIn have for both recruitment and employee engagement? Probably the No. 1 professional tool that people use is LinkedIn, depending on the position. As candidates research banks and their websites, they’re also looking at banks’ social media profiles, so it’s important to have activity on social media.
As for job posts, LinkedIn is a beneficial tool to get the word out. I may post a position on our company’s LinkedIn page or even just make a post through my own personal profile, and that post may have 700 hits. It’s really important to get out in front of people today who you may have no other way to reach. LinkedIn is one of the biggest tools we use to recruit passive candidates. When I’m looking to fill a position, I sit down with my staff to come up with the top five people we want to approach. While I may post a position, I’m also looking at passive candidates. Tey may not be looking for a change, but I’m contacting people proactively who are a great fit in a particular industry or position. Having a multilayered approach helps build your talent pipeline and then attract people when a position opens.
Tere can be extremely high engagement on LinkedIn. People post about their activity, accomplishments, awards, things like that. When employees share a post on their personal profile that their bank has posted, it tells me that they’re proud of who they work for. Tat’s just another way that exponentially social media can benefit banks as an employer when your employees are reposting and sharing what your bank has posted. Tat is a significant sign of engagement and reflects someone’s feelings about working for that particular organization.
Do you see any changes in the New Year in terms of the job market? I’m actually seeing a lot more activity by candidates. During COVID, it was a time that none of us have experienced in our work careers to have a worldwide pandemic. I think people were very reluctant to make changes because our whole worlds were turned upside down with change that we could not even anticipate.
Now, we’re seeing much greater activity around people applying for positions because they are considering leaving their existing employers. As jobs are posted, people are willing to take a chance and change employers, which is a very positive sign. If people are willing to take that chance, then the banks need to be there to respond and show why they should be their choice.
To hear more insights from Karen Shannon, check out her conversation with MBA’s podcast.
Our Two Cents with MBA is available on MBA’s website, iTunes, Apple Podcasts, Google Podcasts and Spotify.
THE MISSOURI BANKER 17
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