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From the CEO


A bold new focus! By Deborah M. Hamlin, CAE, FASAE


I am so excited to share our first fully agriculture-focused issue to start the beginning of our second year in print. As some of you may know, the Irrigation Association acquired the assets of a landscape industry trade publication in February, and we have moved all of our landscape irrigation content to that publication, leaving this one dedicated to efficient ag irrigation. If you are a new subscriber, please be sure to send back the postcard included in your magazine, or email us at irrigationtoday@irrigation.org to let us know to keep you on the mailing list. You may also add others from your company to receive the publication. This magazine continues to be available in both print and digital formats, so you can choose which works best for you.


This issue truly represents the association’s tagline: Smart practices. Sustainable solutions. Our goal with this new agricultural volume is to bring examples of real-life water and energy efficiency through on-farm irrigation solutions. This issue in particular talks about modernizing and smart technologies. One of our authors states that fewer than 15 percent of growers use some form of science- or data-based method to determine when to irrigate their crops. Our economist author talks about adoption — and how he hopes the new technology center being discussed in Colorado pays as much attention to the adoption of new technologies as the research itself.


This industry has a history of doing the right thing — helping growers save costs and increase yields. And, we think the Irrigation Association can add value by sharing the latest technologies, research and case studies to ensure that we can continue to deliver the food, feed, fuel and fiber that supports this country and the world.


As an organization representing the manufacturers and dealers, as well as the researchers, designers and installers of irrigation systems, we have access to the best of the best. There are loads of stories to tell. We want to share successes with you and with policymakers. Growers, if you have a success story you would like to share, check out our 2017 – 2018 editorial calendar included in the media kit found atwww.irrigationtoday.org to see if it might fit one of our upcoming issues. And, suppliers, we think this is a great way to enhance your advertising plan. It is just a quarterly commitment to share some of the best this industry has to offer.


Enjoy!


IA CEO Deborah Hamlin, IA Industry Development Director Brent Mecham and USDA ARS Representative Steve Evett meet with the Chinese delegation at the 2016 Irrigation Show and Education Conference in Las Vegas.


6 Irrigation TODAY | July 2017


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