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“The organization encourages facilities to implement and enforce alcohol policies through an alcohol service training program that       identify patrons who may have over-consumed and to intervene in a non-confrontational way to properly ensure everyone’s safety,” noted the statement. “In addition, TEAM outreach extends beyond sports facilities to target fans in support of designated driver pro-  With those safeguards in mind, venue managers and college game management nationwide have utilized several imaginative measures to encourage good times at college events in and out of stadiums and arenas but at the same time to perform sound and practical means of preventing mishaps and avoiding in-contest clashes. Others in the thick of the “arms race” seemingly to raise money


through alcoholic beverage sales have ideas about stemming behav- ioral challenges and providing optimum environments for people wishing to have a drink and enjoy their favorite teams. UT-San Antonio athletics is one of the universities with a very


sensible approach to alcohol sales in its home venue – the Alamo- dome. Darren D’Attilio, assistant vice president for athletics resource de-


velopment at UTSA, noted some techniques that the department of athletics uses there to interact with alumni and to encourage good sportsmanship and behavior at football events. “We try to take time to greet as many alumni and friends of UTSA as possible before, during, and after the games at the Alam- odome,” D’Attilio said. “This may seem like common practice, but we want to encourage our alumni and fans to enjoy the games and behave responsibly. These meet-and-greets have worked very well in  There are some universities from prominent conferences who pre-


     beverages in pleasant situations without having to provide in-stadi- um or in-arena beverage sales. Prominent Southeastern Conference members Mississippi State and Ole Miss have long and traditional tailgating activities and team pregame walks through the crowds, and their fans have taken the high road with respect to outside stadium alcohol usage.


“We haven’t crossed that Rubicon yet,” laughed Mississippi State spokesperson and historian Sid Salter. “Our fans set up tents, gather around various travel vehicles and enjoy the food, fun, and fellowship before and after watching the Bulldogs play.” Ole Miss University Police voiced similar thoughts about fans dining and drinking in the historic Oxford, Miss., square and then adjourning to The Grove – one of the most prominent and well-known tailgating and picnicking locations in college football. “There have been a few times where University Police had to pour out drinks when things became a little unruly after games,” said an  behaved and responsible for the most part. They want to be sober and enjoy SEC football with family and friends.” In many cases, beer and wine have been available immediately out-


 River Showdown between Oklahoma and Texas and the State Fair - ton Bowl Stadium in Dallas. Though the stadium prohibits alcohol beverages inside its seating bowl, there are numerous dispensing stands within easy walking distance of the 88-year-old facility. West Virginia director of athletics Shane Lyons also notes that col-


lege football and basketball enthusiasts (and even baseball fans treated to public beer and wine sales at such athletic venues as those at Texas Christian University in Fort Worth, Texas) seem to utilize their com- mon sense and intelligence when it comes to in-stadium consumption. “We have fans who love the Mountaineers,” Lyons said, “but at the same time they respect their fellow fans and visitors at the WVU sports venues. College fans are a special group and know their limits for con- sumption. Plus, as others have said, they want to watch and enjoy the games, and the public sales are more of a convenience than anything else. The income derived from public sales at our venues goes to schol- arships and many other crucial aspects of running the West Virginia FM





IAVM 31


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