loved it. Promote that trend with the resources—including the two full-page infographics included in this article— available on the TurfMutt Foundation website, https://www. TurfMutt.com. For the southern hemisphere folks, TurfMutt also provides infographics specifically for the Fall season, as well as many that could be used any time of the year.


Marketing via social media provides a great opportunity to tailor your message to your target audience. So, as you develop your 2023 April is… National Lawn Care Month social media outreach, incorporate these resources to encourage your customers and potential customers to enjoy the many benefits of natural grass.


that you can use, like the one featured in this article. Or consider using something from the TLI website’s opening statement. “Picnics, star gazing, and walking barefoot in the grass. Troughout many of life’s moments, lawns have been in the backdrop almost unnoticed, yet an essential element to each instance. Tey produce fresh oxygen for the air we breathe and cool the environment around our homes and urban centers. Tey provide a vital habitat for insects, plants, and the birds that feed on them, as well as protection from soil erosion and filtering of urban pollutants. Beyond the environmental benefits, lawns offer a safe place for our kids to play and entire families to enjoy, offering a source of pride and value for homeowners.”


VHGS fosters an online community of industry professionals and consumer advocates dedicated to highlighting the beneficial work of the lawn and landscape profession in strengthening local communities, supporting a strong economy, and improving local environments. It also provides the public and decision-makers access to accurate information about key industry issues. An example of the many graphics offered on the Voices for Healthy Green Spaces website is pictured above. Consider posting some of them on Twitter, tying into the image and promoting the benefits of green spaces with copy such as this VHGS suggestion, “Not only are local green spaces a place to enjoy nature, but they also benefit the health of our environments. Properly cared for green areas can improve air and water quality, sequester carbon emissions, and cool our communities for the future.”


OPEI’s TurfMutt Foundation, an environmental education and stewardship program that encourages outdoor living and caring for green spaces, has chosen “Backyarding” as the name for the pandemic-prompted trend of moving indoor activities outdoors. Homeowners improved their backyards to make them an extension of their homes so they could work, cook, exercise and even vacation outdoors—and they


TPI Turf News March/April 2023


Steve Trusty is co-editor of Turf News.


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