APRIL IS... NATIONAL LAWN CARE MONTH By Steve Trusty
In a society where we spend most of our time inside or engaged in sedentary activities, regular exposure to green spaces has never been more important. Our green spaces provide direct access to the benefits of nature, improve the quality of our surrounding environment, and maintain the health and enjoyment of our communities. Millions of acres of lawns bring the benefits of natural grass to life, providing a soft landing for kids at play, an expanse for families to picnic, and a cushion for bare feet to roam. And those are just a few of the many benefits natural grass brings to the U.S. and to the world.
So, we are pleased to report Turfgrass Producers International (TPI) and Te Lawn Institute (TLI) will again partner with other leading industry organizations in the “April is… National Lawn Care Month” promotion. Te purpose of the campaign is to build awareness of proper lawn care, educate the public on the positive social and environmental benefits of natural grass, and support landscape companies, turfgrass producers, educators, green industry companies, and other professionals who want to educate their clients about their lawns.
Te promotion, originally introduced by the National Association of Landscape Professionals (NALP), has drawn additional partners along with TPI and TLI: the Outdoor Power Equipment Institute (OPEI); the Irrigation Association (IA), and Voices for Healthy Green Spaces (VHGS), a digital advocacy program launched by NALP in 2022. Partnering in this promotion expands the outreach as each association and its members share the message. Tis united industry front will help us educate more consumers about the benefits of natural grass lawns.
While the lawn care and landscape industry in the U.S.A. has recognized April as National Lawn Care Month for many years, TPI and TLI are working to spread the word internationally as well as nationally. It’s the start of the spring season in the Northern Hemisphere and the
beginning of autumn for the Southern Hemisphere, both seasons when the natural green grass of the lawn is an inviting spot for family activities or entertaining friends. Tus, across the world where turfgrass is growing, April is an opportune time to harness the public’s excitement about the outdoors and remind them about the benefits of a well- cared-for lawn.
Prompted by the enforced restrictions of the coronavirus pandemic during 2020, many people around the world discovered—or rediscovered—the simple pleasures their home lawns and public green spaces can provide. Tat positive momentum extended through all of 2021 and 2022, and industry research and surveys are reporting it will remain strong throughout 2023. Tus our target audience is even more open to the message of the benefits of natural grass.
Tap into These Free Resources
So, capture some of that magic by tailoring your messages to the public’s perspective by tapping into the many resources this partnership offers to you—all free of charge!
TPI member are well aware of the many marketing resources available on the website, www.TurfGrassSod. org, including the “Keep It Real” logo. And, Te Lawn Institute’s website,
https://www.TeLawnInstitute.org, provides links to facts, resources, infographics, and photos
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TPI Turf News March/April 2023
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