Consider a Sample Sod Checkoff
Budget While a Sod Checkoff budget won’t be finalized until the checkoff is passed and a board of U.S. sod producers is seated, a group of producers created a sample budget, including priority funding areas: promotion, research, and codes and regulations.
amount of grass they use on new projects. Lastly, this still leaves $2 million to fund local sod or other associations and universities to promote natural grass or perform local research in their area. All of this is possible with a U.S. Sod Checkoff Program!
Te draft order for the sod checkoffs caps administrative costs at 15 percent, but the majority of checkoffs stay at or near five percent. Te estimate presented here of seven percent administrative costs includes enough funds for the checkoff board of sod producers to hire full-time staff and private contractors to manage all checkoff programs for research, promotion, compliance, building codes, market and consumer research, and more.
Of course, these are all just ideas to demonstrate the power of checkoffs! Any and all decisions involving checkoff funds or programming expenses will be made by a representative board of 13 sod producers from throughout the United States.
Do you have other ideas of what could be done through the power of a sod checkoff? Share them today at https://
sodcheckoff.org/benefits/.
U.S. Sod Checkoff Sample Budget $14,000,000
Tese sample checkoff budget numbers reflect actual costs to work in these areas in a way that will have a meaningful impact. For instance, funding $3.4 million annually in research will far outpace any current research funding program in sod production. Funding $6 million in national and local natural grass promotion efforts means a substantial marketing program that professional marketing firms tell us can move the needle. Tis type of investment could create a national campaign and brand for our industry to compete with alternative products. Funding $1.5 million annually in building codes and regulations will allow our industry to work in the various building codes standards that currently tell consumers to limit the
TPI Turf News July/August 2021 Checkoff Success
Checkoffs have seen success across multiple industries. See the graphic on the following page for just a few examples of how they’ve helped their industries grow.
Want to learn more about how the Sod Checkoff can deliver game-changing results to producers? Visit
sodcheckoff.org.
Kiersten Schroeder is vice president, Reputation+Relevance, with CLUTCH, an agriculture marketing and consulting firm that works with several commodity checkoffs. Casey Reynolds, PhD, is executive director of Turfgrass Producers International.
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