ADVOCACY • EDUCATION • PROFESSIONALISM
the most innovative negotiating strategies. Attendees walked away with a fresh outlook on how to lead their businesses in a more impactful, powerful way.
INTRODUCED REGIONAL CONFERENCES AND FACILITY TOURS A top goal of the Education Advisory Council this year was to “hit the road,” connect with our members on their home turf and deliver grassroots education through regional education and facility tours. In August, we launched a new regional education series that started with a sell-out event in Chicago hosted by Marty Grunder and Frank Mariani, two of the industry’s finest. This event allowed members to gain full, unparalleled insight into Mariani Landscapes, one of the country’s premier residential landscape firms. The event received rave reviews, and additional regional programming is in the works for 2017.
DELIVERED NEW VIRTUAL EDUCATION FOR THE WHOLE COMPANY Through our Education survey, NALP identified educating the entire company—all levels and positions—as a top priority. This past year, we introduced three-hour, virtual conferences featuring speakers on web marketing, strate- gic planning and how to be the ultimate account manag-
er. These popular conferences allowed member compa- nies to educate their workforce on critical topics without having to leave their offices.
SUPPORTING PROFESSIONALISM INCREASED REACH OF CERTIFICATION PROGRAMS Since 2010, the percentage of Landscape Industry Certi- fied members has increased from 17 to 31 percent. Certi- fication is a powerful marketing tool for companies and a way to reinforce best practices and assess knowledge and understanding of key skill areas. In 2016, the long-time NALP-University of Georgia certification partnership pro- gram, Principles of Turfgrass Management, began offering an online option and grew by 73 percent over 2015.
PILOTED ACCREDITED COMPANY PROGRAM Three years ago, the NALP Board of Directors identified developing an accredited-company program as a top pri- ority. They envisioned a program that reinforced the high- est standards of professionalism in the industry and acted as “seal of approval” for companies that meet and uphold certain best practices in the industry. This past summer, four U.S. companies signed on to pilot the program, now in the final stages of development.
NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS
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