CHANGING THE GAME Kraisinger agrees that
WORTH STARING AT AN
ECLIPSE
there’s no one piece of software out there that can do everything for you and human interaction with the client is what helps get the project across the finish line. “One has to be a good storyteller,”
Kraisinger says. “I think when you’re a designer, you have to be able to walk someone through a space visually. I think sometimes the best designers are people that don’t even really need to plan at all or any visual graphic. They could really just walk someone through a space, but just tell them a story like, ‘Hey, this is what we visualize for your project.’” Kraisinger
argues that verbal commu- nication is just as important as strong visuals in a landscape design.
ECLIPSE BIGLEAF HYDRANGEA
THE FIRST DARK-LEAF MOPHEAD OF ITS KIND. WITH DARK LEAVES THAT STAY DARK.
Eclipse® Bigleaf Hydrangea Hydrangea macrophylla ‘Bailmacseven’ PP34,544 - US Patent Pending
32 The Edge //July/August 2023 ®
“I think that’s what a lot of people forget about,” Kraisinger says. “They always want to go to the tactile things that we know like pen and paper, computers or 3D graphics or physical models, and those are all helpful, but at the end of the day, if you have those tools and you’re not able to verbally walk through it then ultimately I think it’s a swing and a miss.” When it comes to finding new technology that can be integrat-
ed, Kraisinger encourages getting out of your bubble. While you have a process that works, you still have to inject new things every so often to make your job more efficient because technology is just another tool. “Find the tools that work for you, make you more efficient,
or help you better communicate to your clients,” Bishop says. “Those are really the sweet spots. What’s going to make you more creative or be able to have you convey something at a speed by which you can continue on the design process profitably.” Fletcher adds that it is best to look at it as research when trying out new technology. Pellettieri acknowledges the opportunities for innovation can be overwhelming, so consider what bottle- necks and pain points you have with your design workflows. “You will likely experience successes and failures along the way, but the most important part is to stay nimble and be an agent of change,” Pellettieri says. “There’s an old proverb that we should all keep in mind when thinking about technological innovation as a whole; ‘Nothing ventured, nothing gained!’” TE
Photos: LORAX Design Group
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