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panel Dooley, Phil Massey, will and comedian


network, so we have created lots of opportunities for you to connect with your peers,” McCrossen says. “Many of the sessions will be interactive and will give you the opportunity to ask your questions.”


Goldman says they read through


every comment submitted and adjusted accordingly to make their programming even better. She encourages this year’s attendees to provide honest feedback through the session ratings in the app and in the post-event survey. “NALP is an association here to serve our membership,” she says. “We want to know what you think about the experi- ence, what you love, and where you see room for improvement.” Like last year, ELEVATE’s sessions are


broken down by education tracks. This year will feature four tracks: business excellence, customer experience, oper- ational excellence and team member experience. “I am really looking forward to hearing


from J.T. Price with Landscape Workshop on Employee Incentives that Work,” McCrossen says. “I think your team mem- bers are the backbone of any company and doing what we can to keep them happy and building that inviting culture is the key to any successful business.” McCrossen encourages attendees


to look at the education schedule in advance to figure out how they want to divide and conquer the vast selection of sessions. “There is a lot being offered, so you will not be able to go to everything, but if you are coming with your team, it may be best to split up to make the most of your time here at ELEVATE,” McCrossen says. “You can choose to focus on a spe-


the industry, and motivational speaker and comedian Josh Sundquist will speak during the closing session. “If you are looking to be inspired,


will discuss the future of wil discu the industr and


th industry, nd moti com


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median Josh Sundqu


solve a challenge in your business, or find that one takeaway that will bring your business to the next level, you need to attend the education at ELEVATE,” McDuff says.


NETWORKING Aside from the educational sessions, one of the other main ways to grow and learn is to connect with other industry professionals. ELEVATE provides numerous opportunities make new connections and reunite with old friends. This includes the NALP Networks


Social, the Welcome Reception, happy hours on the ELEVATE Expo show floor, and more.


“Some of the most impactful nuggets


I’ve learned over the years have come from moments I least expected them,” Goldman says. “Your mindset makes all the difference at an event like this. Are you looking for nuggets? Are you meet- ing people outside of your usual crowd? Be intentional about expanding your network and learning something new. It’s cliche, but the more you put into this event, the more you will get out of it.” There are also 18 Campfire Sessions on the expo floor, which is an oppor- tunity for intimate conversations about relevant topics. Ticketed networking events include


Breakfast with Champions, which is the perfect time to learn from others in a small group setting on a specific topic that is of interest to you, and three dif- ferent On Tour facility tours to Southern Botanical, EarthWorks and LandPatterns. Each tour takes place on Wednesday at the conclusion of the conference.


Bohann n. anel inclu Ph K


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also three Main Stage sessions. The opening session will feature the founder of Sse- k Deo Designs, Liz Forkin Bohannon. A leadership panel including Pam hil Key and Tony


also Stag


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ea; either way, you will not go home emp- ty-handed.” There are


“ELEVATE is the perfect mix of learning, sharing, and connecting with friends. This is the can’t miss event of the year if you are looking to grow your business, improve your processes, and expand your network. It’s always one of my most fun weeks of the year and I can’t wait to learn with all of my industry friends. Hope to see you there!” - Doug McDuff, ELEVATE program committee member


the NALP PAC or the NALP Foundation, both will havha e fundraising events during ELEVATE as well. And finally, the


av ng


party of the year for NALP members is the ELEVATE Bash at Gilley’s, a famous Dallas honkytonk, featuring mechan- ical bull riding, armadillo races, kara- oke, a speakeasy, line dancing and more.


ELEVATE EXPO


Another crucial aspec of ELEVATE is the expo, which ce to


t of


provides the chance to create ctions


hich e


meaningful connections with experts and manufacturers of equipment, products and technology.


Brands such


as John Deere, Envu, Aspire Software, and Syngenta are returning to EL- EVATE to support the industry, gain insights from land- scape professionals and share expertise


about the newest producroduct and equipment innovations “If you’re truly committedmitted


to the landscape industry and the contractors who work in this space, then there is no doubt you should support and exhibit at ELEVATE…this year and each year moving forward,” says Chase Tew, pro- duction system & business unit manager for John Deere Turf Care.


ovations. mm dus


stry and the in this space, then National Association of Landscape Professionals 23


If you would like to supportpport ALP


uppo ALP


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