CHANGING THE GAME
tual reality at their company, and it can blow some clients’ minds. “While it’s a great concept, I think it
sort of takes away from the overall rela- tionship-building experience being able to get the cues from their response to it,” Dysert says. “The nonverbal commu- nication side of things that exist in all conversations and relationships.”
3D PRINTING For clients who are more tactile, 3D printing a model of the project is another option. Bishop, Fletcher and Kraisinger all offer 3D printing to their clients. Fletcher
says
most don’t
even know it’s an option to ask for. He says being able to print out a large site and have people hold it in their hands can be pretty powerful in terms of accel- erating decision-making. Kraisinger says he first got the idea to
start offering 3D printed models after seeing one sitting on an architect’s desk and it reminded him of Christmas Vaca- tion’s Clark Griswold playing with a mod- el of a swimming pool he was having installed. Many of Kraisinger’s high-end clientele want something tactile they can sit on their desk or show their friends or colleagues when they come over to the house. “It’s a really good way to communicate,” Bishop says. “I think certain clients, like municipal clients, for sure. We usually give the model to them and they hold on to it for a year. They can talk to somebody about it. They don’t need all the equip- ment. They don’t need to make a presen-
tation; they can just have something on their desk and have it talk for other peo- ple. Maybe it’s folks that they’re cultivating for donations. Maybe it’s folks that we’re trying to get grants from, but it’s a really good way for tabletop communication.”
DRONES Another tool that can speed up your design process is the use of drones. While they are known for their capabilities to capture a bird’s eye view of a property, they can also create 2D maps, 3D models of properties, evaluate plant health with multi-spectral and thermal sensors, or map complex terrain and tree canopies with LIDAR. Pellettieri says utilizing drones has
transformed their design process and jumpstarts the entire operation. “Instead of waiting weeks or months
for a land surveyor to go out and survey the site, we go out and fly it in a few hours ourselves, and have drone data available to use as a base within a day or two,” he says. “In some ways, it has expanded our design services to integrate and focus on areas we were not paying as much attention to before (for example, size and shape of tree canopies, characteristics of neighbor- ing properties, and long-range view zone potential). In that regard, it has actually expanded the scope of
Photos: (Top hexagon) Fletcher Studio (Bottom hexagon) Bishop Land Design (Right hexagons) LORAX Design Group
Photo: (Above hexagon) Pellettieri Associates
30 The Edge //July/August 2023
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