COVERSTORY


Mike Dzurenko, national account manager of lawn and landscape at Envu, says their major goals by attending are to give back to the industry and build their brand awareness. Envu was formerly Bayer’s Environmental Science Professional business, which it divested in 2022. “We want them to come by the booth


to remember who we are and that we really haven’t changed other than the name,” Dzurenko says. Gage Roberts, sales director for Aspire Software, says over the next several releases, they will produce additional functionality for landscape professionals, like the


nctional y fof r land like the


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measureurement s ut n


heir P ope solution..


eir Prrop t solution


n the landscape th


or our businesses an


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and customers,” R


— and help us to grow and work better together.” ELEVATE is also the place to go if youf


—a and w


to go if you want to see newto see new


to ge ies nd an wo AT g


g ti want


products. Syn-


oduc Syn-


Roberts says. “From a


augmented reality to artificial intelli- gence, the possibili- ties continue to drive landscaping flan


automation and a


orward


ement and takeoff “In the


industrindustry, we’re scratching the su ech


the surface of what technology can do fofor


genta will be featuring their new Recog- nition herbicide. “Recognition has a built-in turf safener,


Metcamifen, that allows for unparalleled turf safety to warm-season grasses including St. Augustinegrass,” says Carson Cashwell, lawn and landscape market manager for Syngenta. “In fact, Recogni- tion even safens other herbicides includ- ing Fusillade II and Turflon Ester, allowing for broader spectrum, fewer applications, and even control of Bermudagrass in St. Augustinegrass.” Cashwell says they also provide digital


tools to help lawn care operators opti- mize their application timing for weeds and diseases, as well as free marketing tools. “The Syngenta territory managers and


technical team do a great job helping lawn care companies learn how to get the most out of our products,” Cashwell says. “By coming to the Syngenta booth, lawn care companies can learn how to grow their business by increasing efficacy, adding new services and even reduce labor costs. We look forward to taking the time to help them understand how to optimize their savings and even talk to them about marketing to their customers.” Tew says John Deere will be present- ing an exciting product that increases productivity, solves customer problems and lowers the total cost of ownership. Wayne Thomsen, VP of marketing and t management for ECHO Incor- ed, says attendees can see new , selections from ECHO’s X Series


Wayn


product mana porated, tools, se and ECH


pr


, says a lection


and ECHO eFORCE 56V battery system, commer k p


commercial autonomous mowers and a sneak


sneak peek of what’s to come in 2024 at their


their booth. “L


at


attending ELEVATE have a unique experience, as the show is rooted in education,” Thomp- son


HO eFO rcial au peek of booth Landsc tendin


“Landscape professionals experie


in edu Thom son


says. “The


combination of learning


sessions, paired with experienc- ing products


first-hand, offers pros a more ho- listic understand- ing about what ECHO is offering.


Additionally, attendees can learn about buying rs


dee yin


programs ECHO offers,


such as the Landscaper Fleet Program, designed specifically companies


ffer ap sp


per


for larger landscape companies who typically buy large volumes. F nally ELE VATE is a great opportunity to interface with ECHO executives, sales managers, product managers and gain deeper insights into these powerful products and programs.”


companie who


er Fleet pecifically i


h mes Finally, ELE-


es ng s


Brands exhibiting for the first time at


ELEVATE include Sensori Robotics, Inova Payroll and Babbel. “ELEVATE has a reputation as the


premier show for innovation for the landscaping industry, especially being led by NALP,” says Brad Bush, CEO of Sensori Robotics. “We could not miss the event as a new technology company, especially since it is in our backyard at the Gaylord Texan.” Bush says their new Sensori robotic


mower is a drop-and-go mower that landscapers can drop off on a customer’s site and pick back up when it’s done to take to another property. They will sell the robot as a full solution on a subscription basis. At ELEVATE, they will showcase a demonstration and allow attendees to sign up for the production version, which they are taking reserva- tions for. “We believe both our technology and business model make Sensori unique,” Bush says. “We have patent-pend- ing technology which allows our robots to mow any lawn anywhere. We use a mixture of lo- cation techniques


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