EXECUTIVE DIRECTOR’S MESSAGE


Jeff Curwen, CAE WSCA Executive Director


I often hear from Millennial and Gen Z docs that they don’t understand why they should be part of their state association. Unlike Gen X and more so, the Baby Boomers before them, younger generations don’t generally identify as “joiners.” And since nearly everyone reading this is a WSCA member already, it may seem odd that I bring up this topic here, but I think that the best ambassadors of association membership are the members themselves. So, when


a Gen X or Boomer DC encounters a younger DC who hasn’t come into the fold, they need to understand their motivations as well as how to best portray the association so as to appeal to them.


Millennials and Gen Z are reshaping the modern workforce with their focus on innovation, social responsibility, and work–life balance. They want their efforts to yield measurable results that benefit not just them, but also something greater than them. This could be their community, their patients, their profession, the world in general or something else. As generations who embrace the title of “influencer” and give great credence to the opinions of those who wield it, it is important that you frame association membership to them as a way of establishing credibility and of contributing to something greater than oneself.


There are many ways younger DCs can use the WSCA to grow their own audience, demonstrate their commitment to developing their profession, manifest the cultural authority within it to become a change agent, and marshal the support to implement that change. Whether it’s contributing content to our newsletters or Plexus, participating in a panel or leading a continuing education seminar, or even representing the profession at community events like the Seattle/King County Clinic, marathons, bike rides, or something else, there’s options in the WSCA, and all of them help younger docs build their brand.


And as for the impacts they can have beyond their own sphere, well, that should be obvious. The laws, policies, and culture of chiropractic in Washington are all influenced heavily by the WSCA. We may not control everything, but we have seats at a lot of tables. The association has a voice in every conversation affecting chiropractic in our state; and we have a presence in many beyond our borders as well.


Other organizations like the ACA and ICA are great, and they do good work; but their focus is on the national level, and chiropractic is regulated at the state level. If a DC wants to affect how chiropractic is practiced here, they’ll have to interact with the WSCA—so they may as well be a part of it. Why work alone when you can have an entire network behind you working for the same outcome?


And the best way to dip their feet into the waters? Come out to Legislative Day at the Capitol on Thursday, January 29! It’s a great opportunity to get acquainted with our policy platform, meet lawmakers, and make important connections with colleagues from all over the state.


The future of chiropractic in Washington is tied to the WSCA, and the WSCA’s future is dependent on the newer generations of chiropractors taking an active role in it. Adapting to the changing needs of the profession and its practitioners is one way the WSCA is Helping Chiropractors Help Patients.


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