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Save the Date! CalFlowers


Fun ‘N Sun August 25-28, 2021 Hotel del Coronado, Coronado, CA


FIND WHAT YOU NEED


Connect with industry leaders and professionals for Flower


Farm Tours, Quality Networking, and Insider Seminars at CalFlowers Fun ’N Sun


Convention August 25-28, 2021.


Experience firsthand the farms that grow California flowers – along with informative programs, fresh flower fair, and relaxed networking events including a golf tournament. You need not be a CalFlowers member to attend the convention.


You can also visit advertisers online at floralmanagement.safnow.org. Accent Décor 800-385-5114, AccentDecor.com .................. Inside Front Cover Alexandra Farms 305-528-3657, AlexandraFarms.com ...........................48 American Floral Endowment 703-838-5211, Endowment.org ...................... 8 CalFlowers 831-479-4912 ext. 4, cafgs.org/fun-n-sun-2021 ....................... 6 Deliflor Chrysanten + (57) 310 504 8183, DeliFlor.com .........................9, 17 Details Flowers 386-255-9594, DetailsFlowers.com ............................. 19 Dream Farms 305-381-1343, DreamCutFlowers.com .............................48


The Elite Flower 305-722-4701, EliteFlower.com .................................48 Equiflor – Rio Roses (305) 594-4445, rioroses.com ..............................48 FTD 800-788-9000, FTDi.com/FTDadvantage ..........................Back Cover Glad-A-Way Gardens 800-874-6770, Gladaway.net ............................48 gotFlowers? 408-840-3514, gotFlowers.com ....................................43 Syndicate Sales shop.syndicatesales.com ........................................ 5 The Sun Valley Group 800-747-0396, tsvg.com ................................. 35 Teleflora 800-421-2815, MyTeleflora.com ...................... 3, Inside Back Cover


SIGN UP NOW FOR FLORAL


MANAGEMENT YES


cafgs.org/fun-n-sun-2021


(831) 479-4912 ext. 4 info@cafgs.org


6


Please start sending Floral Management


 1 year Domestic $59  2 years Domestic $94  1 year Foreign $74


Call 703-836-8700 or visit www.safnow.org FLORAL MANAGEMENT | July/August 2020 | WWW.SAFNOW.ORG


Inside: Sticky Sales Situations, p. 14 Pantone Color of the Year, p. 20, p. 44 Long-Lasting Bulb Flowers, p. 48


Inside: Glam Gerbs, p. 20 Holiday Sales Results, p. 30 Summer Care List, p. 48


AUGUST 2019 I VOLUME 36 I NUMBER 5 FEBRUARY 2020 I VOLUME 36 I NUMBER 10


Bright Ideas


L g i b i l h Ship H h h gy p How sea shipments are changing the supply chain l h Shape h


Longtime businesses unleash new energy with entrepreneurial thinking


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