> STAY CONNECTED


Levine takes the same approach with


Boston’s tech companies, universities and medical centers. “People reply to my comments,” she said, surmising that her profession makes her stand out. “I don’t think anyone expects to hear from a florist.” Additionally, these compa- nies’ vast followings help expose her to exponentially more people with every comment. “To make your name really stick, though, you have to comment a lot,” she said. Faitos especially likes to follow some


of the world’s most recognizable brands (American Express, Delta Air Lines, Marriott), as well as Adweek. “They provide a wealth of inspiration,” he said. “So many of my marketing campaigns came from an idea I got from one of the big guys.”


A Marathon, Not a Sprint All three florists contend that, while the rewards of LinkedIn can be tremendous, they require consistent, long-term ef- forts. “You get out of it what you put into it,” Faitos said. “You have to log in regularly and be devoted to growing your network and nurturing relationships. It might take six months to one year before you feel a return in your time investment. But don’t give up.”


Katie Hendrick Vincent is the senior contributing writer and editor for Floral Management. kvincent@safnow.org


BREVITY RULES Succinct captions perform best on LinkedIn, said Jackie Levine of Central Square Florist.


“LinkedIn is the one platform where


I feel comfortable connecting with customers. It’s not as intrusive as Facebook or Instagram.


No one’s posting photos of their children or vacation there.” —Jackie Levine


34 FLORAL MANAGEMENT | July/August 2020 | WWW.SAFNOW.ORG


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52