SAF Member Forum


MORE EDUCATION, PLEASE!


Join AFE’s Virtual Mask-erade


Event throughout August. Your involvement supports the fl oral industry through research, grants, scholarships, and other programs.


MVirtual


ask-erade Dinner 2020


> The Society of American Florists wrapped a seven-session webinar se- ries at the end of June. Sponsored by Teleflora, SAF’s Reignite Your Business virtual sessions focused on practical topics such as leveraging LinkedIn, navi- gating federal loans and finding marketing messages that resonate during this time. Participants were asked to share future session topics they want to hear more about; here are some of their ideas. Have a topic you want SAF to feature? Email mwestbrook@safnow.org. SAF’s question: “What topics would


you like to hear about in the future?” Responses included:


Solutions for small shops. Most of these webinars are performed by large shops in urban areas with double-digit staffs to pull from. Don’t get me wrong, they have great ideas, but they also have the re- sources to implement them. Is there any help for the little rural or suburban shops with three to five employees? Oriana Hammerstrom Woodinville Florist Woodinville, Washington


We are currently focused on motivat- ing our customers. What can we do to motivate ourselves? How can we make ourselves stronger to face the uncertain future? Tom Bowling, AIFD, PFCI Fitz Design Fairfield, Ohio


Visit endowment.org/GivingtoGrow to become a sponsor or attendee.


Questions? Contact Karin Krause, Manager of Communications & Outreach at kkrause@afeendowment.org or call 703-838-5202.


Thoughts on what our clients will be buying for Christmas and the trends they will be looking for in décor, house and gift [lines]. Brenda Zerby Moreton’s Flowerland Natchez, Mississippi


Continued safety precautions to take to avoid employee/customer lawsuits, etc. Planning for Christmas. Jennifer Barnard Tillie’s Flower Shop Wichita, Kansas


8 FLORAL MANAGEMENT | July/August 2020 | WWW.SAFNOW.ORG


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