f
or months, the numerous office parks surrounding Monday Morning Flowers and Balloon Co. have been virtually empty. Nonetheless, their tenants have sent steady orders to the Princeton, New Jersey shop. “They’ve been sending flowers to employees who’ve been working at home, most of them under hard conditions.” said Georgianne Vinicombe, who
co-owns Monday Morning Flowers with her husband, Kevin. “Our corporate clients have been very loyal to their people and to us throughout this crisis. I don’t know what we would have done without them.” Vinicombe attributes her robust corporate business largely to LinkedIn, a profes-
sional social media site she has actively used since its inception in the early 2000s. “A lot of florists don’t think it’s worth their time, but I couldn’t disagree more,” she said, noting many digital connections who generated substantial revenue over the years. “At the very least, having a presence improves your reputation. The public thinks florists are flighty artists who play with flowers all day. But when people see us on LinkedIn, they realize that we’re actually sophisticated, educated business owners.” Here, Vinicombe and fellow LinkedIn advocates share why they love the site and how you can build a network and foster relationships for future success.
PICTURES SELL Georgianne Vinicombe always includes photos in her LinkedIn posts for Monday Morning Flowers and Balloon Co. in Princeton, New Jersey. “The images stand out in people’s feeds,” she said.
The magazine of the Society of American Florists (SAF)
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