JULY/AUG 2020 I VOLUME 37 I NUMBER 4 22


THE BIG RETHINK Florists share strategies on reinventing business for a new retail environment


30


STAY CONNECTED How an underused social media platform is helping florists develop new connections during the pandemic


36


20 22


> COVERPHOTO OF THE ROCKCASTLE FAMILY, MARY, KEITH AND WENDY, BY MICHAEL HANLON


PAYCHECK PROTECTION PROGRAM FORGIVENESS FAQS Advice on how to make sure you understand the shifting mandates of PPP


2


VIEWPOINT


4 WHAT INSPIRES US 4 MORE ONLINE 6 AD INDEX 8 MEMBER FORUM 10 SAF IN ACTION 12 SNAPSHOT 14 TIM’S CALLING


16 TALENT 18 VOW TO PROFIT 20 FRESH CHOICES 38 INDUSTRY NEWS 40 FIELD TRIP 42 DIGITAL STRATEGY 44 BUSINESS OF DESIGN 46 QUALITY


MICHAEL HANLON


COURTESY OF NETFLIX

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