TAKING THE PULSE IR Goals and Challenges for 2024


Starting a new year is a motivational time for many. While different industries and companies will face unique challenges and opportunities, IR professionals will have their own massive undertakings throughout the year. To learn more, NIRI's January Pulse Poll examined these challenges and opportunities. In this survey, IR professionals were asked: What are your top three IR goals for 2024? What are your top three challenges? Nearly 100 participants weighed in. Their answers are highlighted in the charts below. IR


TOP IR GOALS FOR 2024


ADDITIONAL GOALS


13.1% of respondents indicated additional goals, including:


• Broaden shareholder base


• Expand the IR team • Increase valuation


• Understand the potential of generative AI in/on IR responsibilities


• Develop corporate messaging & improve storytelling


TOP IR CHALLENGES FOR 2024


ADDITIONAL CHALLENGES


25% of respondents


indicated additional pressing challenges, including:


• Balancing IR


activities and non-IR responsibilities


• Combating misinformation


• Limited human


resources—short-staffed & team turnover


• Building the IR department


• Management turnover


• Management expectations & limited time with management


• Liquidity issues


36 WINTER 2 0 24 ■ IR UPDAT E


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