SPOTLIGHT ON THE CEO
10 Questions with Tamir Poleg, CEO of The Real Brokerage Inc.
In this issue of IR Update, we profile Tamir Poleg, CEO of The Real Brokerage Inc. (Real). Real is a fast-growing real estate technology company that offers agents a unique economic model with a compelling mix of freedom, flexibility, a proprietary software platform, and the opportunity to earn equity as partners in building the company. Tamir co-founded Real in 2014, driven by a passion to reshape
the real estate industry by providing agents with a higher value at a lower cost than traditional brokerage models. Prior to launching Real, Tamir founded and served as the Chief Executive Officer of Optimum RE Investments, a company focused on multi-family investments and operations. Earlier in his career he held executive sales and business
development roles with high-tech companies, specializing in wireless infrastructure development across multiple continents. His wide-ranging experience also includes work as a
construction manager, technology expert and member of the Forbes Real Estate Council. He holds a bachelor’s degree in economics and several notable real estate accreditations. Thanks to NIRI member Ravi Jani, Vice President, Investor Relations and FP&A at Real, for arranging this interview.
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IRU: What is the most meaningful or memorable experience you’ve had in your career and why? Poleg: I’ve had a lot of great moments in my career and all of them involve outstanding people I had a chance to meet or work alongside. One special mo- ment was having my parents stand on the podium at Nasdaq when we rang the bell. We owe everything to our parents and that was a very special and emotional moment for me.
IRU: How do you handle failures or setbacks, and what lessons have you learned from those experi- ences? Poleg: Failures are a part of life and business, and I had my share of failures. Being an entrepreneur means that you fail many times throughout the jour- ney and what I learned is that as long as you are in the game, you have a chance to win. Living in peace with failures is important because success could be around the corner, so keep on pushing.
IRU: What advice would you give someone who is just starting out their career? Poleg: Always do the right thing, do right by people and remember that there are no shortcuts to success.
IRU: How do you balance the competing demands of your personal and professional life?
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