That’s often shadowed by fully-fledged roadshows, where CEOs and other executives provide updates on their company’s performance and outline future plans. Roadshows have become immensely popular—95% of IR professionals attend—they are also often complemented by site visits, allowing investors to observe company operations, and conferences featuring presentations and workshops.


Both buy-side and sell-side interests arrange meetings, benefiting all parties involved. Investors gain access to new opportunities, while companies can secure capital and reduce debt levels.


As a recent article by Bloomberg noted, 32% of investors plan to put funds into US stocks, with tech giants like Microsoft and Nvidia offering a bonanza for institutions and amateurs alike.


The Key to Success: Experienced IR Partners


While corporate access clearly offers value, its success hinges on the expertise of IR professionals. The sheer scale of today’s financial markets requires companies to choose partners who can precisely target the right shareholders. This means understanding a company’s broader IR strategy and identifying investors who will drive long-term growth.


Experienced IR partners excel in this role, serving as trusted strategic advisors to CEOs, CFOs, and board members. They are well-equipped to navigate shareholder activism, address ESG concerns, and deliver crucial data on shareholder ownership, all of which help streamline the path to attracting new investors.


When you consider that the New York Stock Exchange handles approximately $18.9 billion in trades each day, it’s clear that laser-focused investor outreach strategies are essential. Corporate access and traditional IR are not separate disciplines. Instead, they are two sides of the same coin, with successful shareholder management laying the groundwork for attracting new investors.


The Future of Corporate Access


Corporate access has the potential to revolutionize investor relations, but only when guided by seasoned IR professionals. Whether dealing with activism, managing ESG, securing shareholder ownership data, or avoiding regulatory pitfalls, experienced IR partners smooth the path to new investors. These experts ensure that a company’s corporate access strategy aligns with its overall IR goals.


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The global equities market is now valued at over $100 trillion in total market capitalization. Balancing exclusivity with access, identifying gold-standard investors, and facilitating meaningful C-suite interactions require industry veterans who know how to navigate these complexities.


The sector is also evolving. The COVID-19 pandemic has shown that physical roadshows, while important, are no longer the only option. Virtual meetings and webinars, which are more cost-effective and accessible, are becoming increasingly popular. In fact, many experts predict that digital formats will dominate the next decade, thanks to advancements in data analytics and online platforms.


At the same time, securing access to investment banks and analysts is becoming more difficult in today’s business environment. Activist campaigns are on the rise —US companies saw an 8% increase in such campaigns in the first half of 2024 alone. As these pressures mount, companies must rely on trusted IR partners who can effectively navigate the complex landscape of corporate access.


The global equities market is now valued at over $100 trillion in total market capitalization.


Unlocking the Future of Investor Relations


Corporate access holds immense potential to enhance a company’s market reputation and strengthen its investor base. But to unlock its full power, firms must partner with experienced IR professionals who have proven their ability to manage both existing shareholders and new opportunities. Corporate access and traditional IR are two sides of the same coin, and mastering one ensures success in the other.


In an ever-evolving financial landscape, only the most seasoned IR professionals can guide companies through the complexities of corporate access and help them thrive in a highly competitive market.


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