INSIGHTS THAT’S FOLD-TASTIC »


for the future.” To that end, she helped the client create a LinkedIn newsletter specifically to update VCs on its partnerships and progress. “Far from simply preparing the ground for future funding rounds, we actually were approached with requests for meetings to get to know the company,” Ornago says. “Our nurturing efforts had basically turned into lead gen!”


Getting Started LinkedIn Premium membership is not a requirement to host your own newsletter. However, LinkedIn is rolling the feature out in phases. To find out if access to creator tools is available to you, visit your profile dashboard, scroll to Resources, and activate creator mode. Once you enable creator mode (you can deactivate any time), people will only have the option to follow you rather than connect with you. Only your follower count will show in your profile, and your original content will show near the top of your profile page; LinkedIn will move your Featured and Activity sections to the first position on your profile. Creator mode must be turned on to access LinkedIn Live and LinkedIn newsletters—if you meet the access criteria. To find out if you meet the criteria, look for the word available next to the creator tools. The following criteria must be met for newsletter access: • You have at least 150 followers • You have recently shared any type of original content • You have abided by LinkedIn’s community policy guidelines


If you are able to access the LinkedIn Live and LinkedIn


newsletter publishing tools, you will also gain access to creator analytics, which provides aggregate analytics to show how your content portfolio performs over time. 


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


THE RIGHT ANGLE GATE FOLD MAILER


The Right Angle Gate Fold Mailer is both stylish and practical. The six-panel format features a classic Gate fold that is right-angle folded to a mail-friendly, rectangular shape.


This piece is 20" by 9" unfolded and finishes to a 10" by 4.5" rectangular format. This format can be mailed without the protection of an envelope; however, it will require three tabs to meet USPS letter mailing requirements.


Q2 • 2022


05


Scan this code with your mobile device to watch it unfold!


THE RECTANGULAR 9-PANEL REVEAL


The Rectangular 9-Panel Reveal is a relative of the Cross fold, with panels tri-folding open to begin and with additional panels folding out to the left and right for a final reveal of nine panels.


content, and a visual carousel helped make our newsletter fit into the native social media environment,” says Ornago, “making CTAs more actionable and natural.”


Respond t espond to readers — aders —


Engagement is a major reason for launching a LinkedIn


newsletter. If people are taking the time to comment on an


article, be sure to respond, even if it’s with something as basic as “Glad you liked it” or “Thanks for reading.”


P omot


Prromote —Promote your newsletter on other channels —and promote your other channels in your newsletter.


Scan this code with your mobile device to watch it unfold!


This piece is 28.635" by 19.5" unfolded and finishes to a 9.5" by 6.5" rectangular format. This format is sized as a USPS flat and can be self-mailed with one tab. This format can also be placed into an envelope or poly bag.


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