CONTENTS AND A LETTER FROM... WELCOME Q2 • 2022 01


Welcome to the Q2 2022 issue of Inspired Momentum. It’s vacation time for many, and we want to start your summer reading list off with three great marketing books. Check out pages 2 and 3 to read a summary and a few reviews of each book, and register to win one of these great reads.


Speaking of winning, we found a winner in Solgaard,


our Brands We Love featured brand. For their commitment to environmentalism, product ingenuity, and community building within their target audience, we are excited to feature them, as well as give away one of their signature products—a Shore-TexTM


Daypack! T06Cover Story Have you heard of LinkedIn’s newest marketing tools? Among them is ikTok—A New Marketing Platform Worth Trying?


LinkedIn newsletters. We did our research and decided they were definitely worth considering as a way of delivering your content specifically to your connections, who become followers when you launch your branded LI newsletter. Enjoy this quick read along with tips on how to get started on page 4.


We’ve saved the best for last! Our cover story and feature story dive into


TikTok and artificial intelligence—and ask the question: Should they be part of your marketing plans? Our cover story (page 6) takes you into the world of TikTok and how brands are using it to engage different demographics, while our feature story covers the science of artificial intelligence and how it is opening up marketing opportunities we never thought possible just a few years ago.


We hope you enjoy this issue. Once again, remember to register for


10Brands We Love SOLGAARD


L01Welcome 02Insights


P16Spotlight


12Feature AI in Marketing


etter from the VP of Corporate Strategy. Ideas, insights, expertise, and trends. reorder our third marketing guide. our giveaways!


Jeff Davidson Vice President, Corporate Strategy


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Kate L. Harrison Tim Sweeney Trish Witkowski


Design Diann Durham


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Printed and distributed by Modern Litho www.modernlitho.com

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