Q2 • 2022


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For their commitment to environmentalism, product ingenuity, and community building within its target audience, we are excited to call Solgaard a Brand We Love!


Recycling, Upcycling, and Becoming “Plastic Negative” Among the bullet-point eatures liste the Carry-On Closet product page is that the suitcase “saves 229 plastic bottles from the ocean.” That’s because for every product Solgaard sells, the company has pledged to stop five pounds of plastic from entering the ocean. Recognizing that 1,000 of the world’s rivers are responsible for 80 percent of ocean plastic, Solgaard’s “big mission” is to stop the flow of plastic and help cut ocean plastic in half by 2025. The company has partnered with various groups in the Philippines, Indonesia, and China who work with local teams to create jobs for communities to collect plastic headed toward the ocean. From there, that plastic can be upcycled to make new products. For every item sold, Solgaard says that it saves 229 plastic bottles from entering the earth’s oceans; with its plastic-collection partners, the company has saved more than 30 million plastic bottles since 2019. In 2021, the company achieved its sustainability goal of being “plastic negative.”


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he bullet-point ffeatures listed on n Closet product pag ves 229 plastic because m


A number of Solgaard products are now constructed from Shore-TexTM fabric and Shor PlastTM (high-impact, durable material made


from ocean-bound plastic). The Shore-TexTM line of Solgaard bags is made from ocean- bound plastics collected in the Philippines that are recycled, made into fabric in Taiwan, and sewn together in China. In the future, Adrian Solgaard hopes there will be a supply chain in place to perform the whole process


, y re-


in one place. The company also uses recycled polycarbonate to make the durable, hard-shell exterior of their luggage, as well as ReLux, a fafabric constructed from excess luxury-handbag material. Thematerial. The frame in the Carry-On Closet is made from recycled aluminum. cle


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All those recycled materials don’t ompromise the durab has a 10- ear warran 24-month warra anty on a


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compromise the durability, either. Solgaard has a 10-year warranty on all suitcases, a 24-month warranty on all bags, and a one-year warranty on all electronics. By the way, the company also promises that all orders will be processed within one to two business days, and free shipping is available on orders over $100 in the continental United States.


Content, Digital, and Social Marketing On the content and digital marketing side, Solgaard.co features a “Stories” section with travel tips such as how to master carry-on travel. They also provide lifestyle tips, city guides, and advice on battling jet lag. Want to know where to catch the best spring flowers around the world or how to travel like a pro in Lisbon? Solgaard’s blog has you covered. On YouTube, the brand’s video content includes three-minute videos with tips for traveling to cities such as London, Paris, and New York City, as well as how-to clips offering lessons on packing your stuff into certain suitcases. Solgaard also offers instructional videos on how the Solarbank works and how to pair your Solarbank Boombox. On Instagram, Solgaard shows off its


personality to 100,000-plus followers by sharing witty travel videos, humorous photos of people on their adventures, and beautiful snaps from far-off destinations such as Iceland and Norway. They also use social media to do


REGISTER T WIN


promotional giveaways with partners such as Kosan Travel, a clothing brand with a similar ethical mindset. But it’s not all about self- promotion. Solgaard has earned its fair share of press coverage and appears to have done so the old-fashioned way: with innovative product design that draws attention from media who want to share these inventions with their audiences. The big media fish who have been hooked by the Solgaard PR line include Rolling Stone, Esquire, Popular Mechanics, and Wired. The latter listed the Carry-On Closet as one of its “27 Favorite Products Made of Recycled and Upcycled Materials” in 2022, while Fast Company called Shore-TexTM


one of 2020’s


“world changing ideas.” Solgaard also hosts an online travel club,


the Solgaard Circle, which is accessible through the company website. An exclusive customer community, the Solgaard Circle allows members to come together to share insights on popular destinations, get advance looks at new products, and listen to experts talk about travel, sustainability, and productivity. One recent post encouraged members to enter a contest to win $50 in Solgaard credit by simply sharing a photograph that shows how they pack for a weekend getaway. The Solgaard Circle even boasts private spaces where members can connect and hang out while talking about travel destinations. It seems there are plenty of global citizens who want to shop responsibly and choose sustainability without sacrificing premium quality, as Solgaard’s founder likes to say. For their commitment to environmentalism,


product ingenuity, and community building within its target audience, we are excited to call Solgaard a Brand We Love! 


REGISTER TO WIN a Shore-Tex™ M


TM


fir re


Daypack!


Meet the Shore-Tex Daypack—Solgaard’s first everyday backpack made entirely from ecycled ocean plastics.


Scan the QR code or register at: modernlitho.com/Giveaways-Q2-2022


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