Q2 • 2022


INSIGHTS COOL FINDS » CALLING ALL


Marketers, Designers, and Creatives


Planning your summer vacation and ookiing for a great read?


Planning your summer vacation and llook ng for a great r ad? We pored


over the reviews, ordered the books, and picked our favorites! Whether you’re on a team of 10 tasked with a new branding project for the fall, mastering your marketing plan, or developing a marketing strategy, you’ll find inspiration, education, and a little business acumen from these winners.


Branding: In Five and a


In Branding, Johnson strips everyday brands down to their basic components with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. With more than 1,000 vibrant


illustrations showcasing the world’s most successful corporate identities, as well as generic templates so you can create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.


Read the Reviews “The clarity of the thinking, the writing, and the organization of this book are BRILLIANT! . . . If you are in a position to create or revise an existing brand, you NEED this book!”—Halles9 “[This book is] very in-depth with


several examples and illustrations, including different tactics that can be applied to the unique problems you’re trying to solve. It really gives you options.”—Nik


NEWS | REVIEWS | IDEAS | OPINION |


Half Steps By Michael Johnson


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