INSIGHTS


Q1 • 2023


05


Reply Mail IMby Mail IMbA Take advantage of this newly intr


e advantage of this newly introduced automated accounting system for


Business Reply Mail (BRM). The promotion encourages reply mail customers to adopt IMbA static or serialized barcodes.


3% Discount — Business Reply Mailers with Static IMbA


6% Discount — Business Reply Mailers with Serialized IMbA


 ELIGIBILITY First-Class presort and automation letters


 INCENTIVE 3% discount for static IMbA on the BRM and a 6% discount for serialized IMbA


 REGISTRATION PERIOD May 15–December 31, 2023


May 15  PROMOTION PERIOD


TION PERIOD July 1


July 1–December 31, 20 ember 31, 2023


Informed Delivery


Discover and explore what’s coming in the mail before it even arrives! Invite your


customers to engage with your mail campaign through previewed, interactive digital images. This promotion enables business mailers, mail owners, ad agencies, and Mail Service Providers to use integrated marketing features to conduct interactive and color campaigns that have been shown to increase brand awareness, result in higher CTA conversion rates, and offer an elevated direct marketing customer journey.


4% Discount — Eligible Mailers 0.5% Discount — eDoc Submitters


 ELIGIBILITY Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards, and flats


 INCENTIVE 4% discount at the time of mailing and 0.5% for eDoc submitters


 REGISTRATION PERIOD June 15–December 31, 2023


 PROMOTION PERIOD August 1–December 31, 2023


Registration and Promotion Dates  Registration Period Promotion Period


Jan 2023


Personalized Color Transpromo


Tactile, Sensory & Interactive


Emerging & Advanced Technology


Reply Mail IMbA Informed Delivery Retargeting Promotion


Jan 9  Feb 1 Jan 9 Feb 1 Mar 15 May 1 May 15 Jul 1 Jun 15  Aug 1 Jul 15 Sep 1


 Nov 30  Nov 30


Feb 2023


Mar 2023


Apr 2023


May 2023


Jun 2023


2023 Jul


 Jul 31  Jul 31


 Jul 31  Jul 31


Nov 30  Nov 30


 Dec 31  Dec 31


Dec 31  Dec 31


Aug 2023


Sep 2023


Oct 2023


Nov 2023


Dec 2023


Retargeting Promotion This pr


This promotion inc tion incentivizes mark es marketers send out a First-Class Mail automation


postcard to recent website or mobile app visitors who did not convert. Qualifying postcards are those mailed in connection with website or app behavior during the established program period.


5% Discount


 ELIGIBILITY Qualifying automation First-Class postcards


 INCENTIVE 5% discount at the time of mailing


 REGISTRATION PERIOD July 15–November 30, 2023


 PROMOTION PERIOD September 1–November 30, 2023


ers t to


NEW!


NEW!


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