Q1 • 2023


INSIGHTS COLOR OF THE YEAR »


NEWS | REVIEWS | IDEAS | OPINION | v antithesis of the 20 2 c


antithesis of the 2022 color, Very P This y


iva Magenta, Pantone’s Color of the Year for 2023, is in some ways the , Very Peri.


his year’s color is a red pink with blue undertones, whereas last y


s color is a red pink with blue ones, whereas last year’s hue was a s hue was a


periwinkle blue with red under ones. What’ e, according to L


ding to Leatrice Eiseman, the e Eiseman, the


periwinkle blue with red undertones. What’s more, ac


Pantone Color Institute’s executive director, Viva Magenta “is inspired by the red of ochineal, one of the most precious dyes belonging to the natural dye family as well as one of the str has kno


” In c


est and brightest the w ast, Very Peri r


the fusion of the virtual and ph sical w in particular the distinctive glow of digital screens.


Perhaps most significant, Pantone described Very Peri as displaying a “


erhaps most significant, P


described Very Peri as displaying a “daring curiosity” well suited for “transitional times.” Viva Magenta, however, is “, is “expressive of


a Magenta, ho


y” well suited for “ ansitional times. e o


a Magenta “is inspired by the red of cochineal, one of the most precious dy belonging to the natural dye family as well as one of the strongest and brightest the world has known.” In contrast, Very Peri referenced the fusion of the virtual and physical worlds, in particular the distinctive glow of digital


a new signal of strength,” “brave and fearless,” and “audacious”—nothing transitional or tentative here. Brands and publications eager to make a strong statement appealing to adventurous or blasé audiences might want to incorporate this bold color in their packaging, branding, and graphic design.


Time for Optimism


Viva Magenta is a more complex color than the magenta of CMYK. According to Pantone, it’s “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” and it “revels in pure joy,, enc


encouraging experimentation andaging experimentation and


self-expression without restraint.” Some have commented that CTAs on TikTok are rendered in a similar shade, which


Pantone’s 2023 Color of the Ys 2023 Color of the Year:


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