CONTENTS AND A LETTER FROM... WELCOME Q1 • 2023 01


From 2022’s Very Peri to the new 2023 Viva Magenta, Pantone has thrilled us once again, this time with a vibrant shade of crimson red. According to Pantone, Viva Magenta is “a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world.” Read more about the color and the contributed thoughts of a few seasoned graphic designers on page 2. The USPS has announced the 2023 USPS mailing promotions,


Jeff Davidson President, Modern Litho


06Cover Story TRAVEL BEYOND ORDINARY™


and we’ve brought you every detail you’ll need to know to set your direct mail up for savings. Flip to page 4 to see what’s new and then call us to sit down over a cup of coffee and see how we can help. In our cover story, Julia O’Brien, Vice President of Marketing at


Tauck, takes us on a tour of how the travel company weathered the global travel shutdown of the pandemic, finding a silver lining in new content marketing advances and in combining direct mail, data, and digital marketing to strike just the right chord with travelers. Rounding out this publication you’ll find our Brands We Love


article featuring the story of Athletic Brewing Company, and our feature article that talks about the Printing and Graphics Scholarship Foundation. We invite you to spread the word about PGSF’s scholarships to the future workforce of the graphic communications industry.


10Brands We Love Athletic Brewing Co.


L01Welcome 02Insights


T16Spotlight hat’s Fold-Tastic. etter from the President. Ideas, insights, expertise, and trends. 12Feature PGSF Scholarship Info


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Sherry Chiger


Design Diann Durham


Jessica Swanson Tim Sweeney Trish Witkowski


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©2023 All Rights Reserved All images, unless provided by our writers or interviewees, are used under license from Shutterstock.com.


Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 65 lb. uncoated cover and 100 lb. text. MIX


f.:j FSC www.fsc.org


Paper I Supporting responsible forestry


FSC® C021872 -

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