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Q1 • 2023


SPOTLIGHT THAT’S FOLD-TASTIC »


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our four super-cool folds below, and request the dielines directly from us!


POCKET MAILER


The Pocket Mailer is a useful mail format that offers an integrated pocket for additional components, such as a direct mail letter, a response card, a brochure, a response envelope, or other insert materials.


This folded piece is 10" by 14.25" unfolded and finishes to a 10" by 4.875" rectangular shape. The Pocket Mailer is designed to be mailed without the protection of an envelope; however, it will require three tabs or glue lines to meet mailing requirements.


TWIST FOLD


The Twist Fold uses a series of perpendicular folds to “twist” a large square sheet down to a compact folded package. Though the twisting movement locks the cover closed, opening the twist is fluid and requires very little effort. This creative format is great as is and even better with insert cards placed inside.


This folded piece is 12" by 12" unfolded and finishes to a 6" by 6" square format. If used for mailing, tabbing and extra postage is required for hand sorting due to the square size.


Scan this code with your mobile device to watch it unfold!


Scan this code with your mobile device to watch it unfold!


BROADSIDE REVEAL BROCHURE


The Broadside Reveal Brochure is a trifold with a twist. With asymmetrical broadside folding applied to the exterior of the brochure, we have created a horizontal reveal and lots of extra real estate for content that can be hidden when folded.


This folded piece is 14.5" by 12.375" unfolded and finishes to a 4.825" by 6.825" rectangular format. This format is not self-mailing, so if you intend to mail this format, it is designed to fit into an A7 envelope.


T-CROSS MAILER VARIATION


The T-Cross Mailer Variation has an unusual T-shaped format that opens up to a large multipanel spread that can be used for dramatic imagery and graphics. This format offers lots of style in a mail-friendly proportion.


This folded piece is 17.125" by 17.875" unfolded and finishes to an 8" by 6" rectangular format. This fold is self-mailing; however, tabs of glue will be required.


Scan this code with your mobile device to watch it unfold!


Scan this code with your mobile device to watch it unfold!


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