Q1 • 2023
INSIGHTS DIRECT MAIL MARKETING »
2023 USPS Mailing Promotions Calendar and Descriptions
Personalized Color Transpromo
New print technologies are primed to
deliver unique and engaging experiences that can’t be created with digital channels alone. The Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages by color, dynamic variable print, and personalization. Use a reply mechanism (BRM/ CRM) to further engage with customers and collect these responses.
3% Discount — Personalized Color Transpromo
Personalized full-color marketing and consumer messages—share exciting o ers with a personal t
4% Discount — With R
th Reply M y Mechanism Meet personalized color tr t personalized color transpromo r omo requirements
and include a reply mechanism. Improve connection to and response from recipients with Courtesy Reply Mail or Business Reply Mail.
ELIGIBILITY Qualifying First-Class Mail® presort and automation letters; additional discount for Courtesy Reply Mail or Business Reply Mail inclusion (all reply pieces must include a valid IMb)
INCENTIVE 3% discount at the time of mailing or 4% with a reply
REGISTRATION PERIOD January 9–July 31, 2023
PROMOTION PERIOD February 1–July 31, 2023 ebruary 1–July 31, 20 e exciting offers with a personal touch!
Tactile, Sensory & Interactive
The Tactile, Sensory & Interactive (TSI)
Promotion encourages mailers to excite their customers’ senses by incorporating innovative techniques into their First-Class Mail and USPS Marketing Mail®. New developments in papers and paper stocks, substrates, finishing techniques, and inks can be incorporated into mailpieces to create a multisensory experience through special visual effects, sound, scent, texture, and even taste! Features such as pop-ups, infinite folds, and other dimensional treatments encourage interaction and drive customer engagement.
5% Discount
Specialty Inks— Catch your customer’s eye with unexpected sheens, special effects, or reactive colors.
Sensory Treatments — Use unique treatments and paper substrates to trigger memorable experiences.
Interactive Elements — Expand the experiential dimensions of your pieces through consumer interactions.
ELIGIBILITY Marketing Mail letters and flats; First-Class Mail letters, cards, and flats
INCENTIVE 5% discount at the time of mailing
REGISTRATION PERIOD January 9–July 31, 2023
PROMOTION PERIOD February 1–July 31, 20 ebruary 1–July 31, 2023
Emerging & Advanced Technology
Find eight ways to create a new mail
experience—at a 3 or 4% discount! Use the latest technologies to boost your brand awareness, show off product features, highlight key information, send an irresistible offer, or engage recipients in new ways.
3% Discount — Emerging and Advanced Technologies
“Enhanced” Augmented Reality shows real-world objects using 3D digital images.
Basic Integration with Voice Assistant uses basic voice commands to guide exploration.
Mobile Shopping makes your direct mail a catalyst for consumer purchases.
4% Discount — Enhanced Emerging Technologies
Advanced Integration with Voice Assistant guides an engaging experience through advanced voice commands.
Video in Print technology creates a mailable, interactive video experience.
Near Field Communication uses a chip-enabled mailpiece.
Mixed Reality blends physical and virtual spaces. Virtual Reality crafts experiences that take place in the “artificial” world.
ELIGIBILITY Marketing Mail letters and flats; First-Class Mail letters, cards, and flats
INCENTIVE 3% using emerging and advanced technologies or 4% using enhanced emerging technologies
REGISTRATION PERIOD March 15–November 30, 2023
PROMOTION PERIOD May 1–November 30, 2023
NEWS | REVIEWS | IDEAS | OPINION |
NEW!
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