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nization’s national events coordinator from 2002-05. She has been honored with the following ISI awards: District 10 Merit Award, 2013 Erika Amundson Award and 2001 National Merit Award.


In addition to the ISI skating program,


the arena offers a variety of other programs and sessions including open skate, open freestyle, Rink Rat stick and puck, adult open hockey, boys’ and girls’ youth hockey and community skates. It is home to the South St. Paul High School Boys and Girls hockey teams, South St. Paul Youth Hockey Association as well as the Great 8 Festival, a tournament that showcases the best high school seniors from across the state.


“Adult open hockey and Rink Rat stick


and puck sessions are the most popular, averaging 20 to 40 players per session,” says Dwelle. Public skating sessions are offered three days per week and average anywhere from 20 to 40 skaters per session as well. Te arena is a bustling place during the year with daily practices — both boys and girls — games and special events.”


COMMUNITY EVENTS


Social media, the city’s website and program flyers delivered to the elementary schools, businesses and homes, are just some of the tools used to entice customers to the rink and to become regular skaters. Te arena also partners with local businesses. For instance, a local credit union co-sponsors the community skates and distributes the arena’s marketing tools to their customers.


“Social media has been a great tool to


promote our activities and events,” says Dwelle. “It notifies a completely different age range of residents that the city’s website and/or emails or flyers may miss. It’s an effective and fast reminder tool. It’s also a great tool to use to post photos of


“Aside from increasing our ice revenue, ISI competitions can bring new customers to our facility. Those new customers may choose to utilize our facility or programs in the future.”


— Arena Manager Jayson Dwelle


activities and events while taking place … and the fact that it goes direct to residents’ cell phones — you cannot beat it!


“First you need to get the patron into


the facility. Community skates are a great way to do that. Once patrons are on the ice, they are hooked and information on learning to skate or refining skating skills is available in the lobby and at other city buildings. A friendly staff and arena volunteers also have made this process [of promoting the arena] successful.”


Annual community skates include


Skate with the Easter Bunny, Te Great Halloween Skate and Skate with Santa Clause. “Each holiday skate has 100 to 200 skaters of all abilities, with many trying skating for the first time,” says Dwelle.


SUMMER 2 017


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