Key Arena Staff
JAYSON DWELLE Arena Manager
GEORGE EMERSON Assistant Arena Manager
SETH ANDERSON Maintenance & Operations
Twin Cities area, which impacts the city economics and increases interest in the Blades n Motion learn-to-skate program,” says Blades n Motion Skating School Director Barb Yackel.
Aside from increasing our ice Te state-of-the-art facility is host of
this year’s ISI Conference Championships, June 2-4, where approximately 200 skaters from across the country will compete in front of an estimated 1,200 spectators. Over the years, they have also hosted three in-house ISI competitions and four District 10 ISI competitions, including the ISI Summer Breeze competition in July. “Te bi-annual Summer Breeze competition brings in additional revenue during the months of low ice demand and brings families from outside the
revenue, ISI competitions can bring new customers to our facility,” says Arena Manager Jayson Dwelle. “Tose new customers may choose to utilize our facility or programs in the future. I like to look at the competitions and events as a marketing tool for our facility. If we do an exceptional job with an event, people will remember. Te memory of that experience may lead to future business opportunities. Competitions and events are not just good for the arena, they are good for the community. Events do not exist in a bubble. Attendees will need a place to stay, meals, entertainment, gas, snacks, shopping and countless other retail needs. Local business will benefit and in turn keep the local economy in good shape.”
ISI SKATING PROGRAM
A charter member of ISI, Doug Woog Arena uses the ISI Learn-to-Skate program (formerly called weSKATE). “ISI programming encourages fun, enjoyment and participation for skaters of all ages,” says Yackel. “For years, my program of choice has been ISI, offering a wide range of opportunities for skaters age 3 to 93 whether they are recreational or competitive, or hockey or figure skating. Beginner or elite, ISI has something for everyone! It has been a good fit for our area residents because it offers a variety of classes to benefit all skating needs, including the recreational first timer, hockey players, adults and those interested in competition. Te smile on a skater’s face as they leave the arena is better than a gold medal.”
Yackel has been involved for 20 years in
ISI’s Learn-to-Skate Instructor Training, the free ISI District 10 Fall Seminars and ISI District 10 Referee Training. She is a regular speaker at ISI’s annual conference and trade show and served as the orga-
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