BUILDING YOUR NETWORK


AGC Construction Education Foundation Receives $500,000 ERiCA Grant from California DIR


BY ERICA BERARDI A


GC of Cal i fornia recent ly announced the AGC Con- struction Education Foun-


dation’s (AGC CEF) workforce develop- ment program, Build California, received a $500,000 Equal Representation in Construction Apprenticeship (ERiCA) Grant for outreach and community building from the California Department of Industrial Relations (DIR). AGC CEF is a 501(c)(3) nonprofit benefit corpora- tion dedicated to inspiring, developing and equipping California’s current and future construction workforce. Te grant is the largest ever received


by AGC CEF and/or Build California, a comprehensive workforce development


24


CALIFORNIA CONSTRUCTOR MAY/JUNE 2023


initiative created to inspire, engage and activate the next generation of California’s construction workforce by shaping positive perceptions of the construction industry, informing young people and their influ- encers about the real career opportunities in construction and connecting them to local pre- apprenticeship, apprenticeship and other training programs. Build California’s comprehensive


outreach and community building pro- gram addresses societal misconceptions perpetuated about the construction industry’s wage-earning potential, safety and job variety and promotes access and positive exposure to women, nonbinary people, former foster youth, and other


underserved populations between the ages of 12-24. With a modern and popular “lifestyle


brand” marketing, social and digital media forward approach coupled with career counseling support those who decide to pursue and apply for appren- ticeship/pre-apprenticeship programs, Build California provides a sustainable and stable construction career pathway to millions of Golden State residents. In 2022 alone, the program reached


over 28 million people through innovative social and digital media messaging and ads, school presentations, job/career fairs and other event activations. “Build California plays a crucial role


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32