EDUCATION AND WORKFORCE DEVELOPMENT


‘Construction Education and Workforce Development’: You Can Have It All at Groundbreak 2021


By Aleya Chattopadhyay, VP of Marketing, Procore ı


“Construction Education.”


“Workforce Development.” Business- speak has a long history of underselling the fireworks of personal revolution. “Education” is itself a loaded term. Is it a tool for making things happen? Is it a trophy? While an “education” is a swaggering badge of honor in our society, the education itself, once acquired, often goes unused—more symbol than tool. A true “education” can be leveraged


to produce something extraor- dinary. Tis isn’t too high a bar. Construction—whose natural habitat is the extraordinary—may have an unfair educational advantage here. Construction Education and


Workforce Development come in many forms. Te construction conference is one––an annual coming together of professionals who swap stories, learn what’s new in the wildly dynamic


construction world, and revel in the past year’s collective achievements. You would not mistake a construction conference for any other gathering. For instance, one of these is called


World of Concrete, if you can imagine. Another annual construction idea-fest is Procore’s Groundbreak Conference. Part celebration, part education, part rejuvenation—Groundbreak is a not-quite-definable, highly organized extravaganza where GCs, owners, trades, and construction admin pursue a common goal: smarter construction. Attending Groundbreak, you’ll


explore and advise on the evolving Procore construction management platform; a project-embracing ecosystem built over years on the ideas and needs of its users. You’ll be positively shaken by a Groundbreak speaker roster that turns construction thought leadership into a catalyzing, pulse-quickening call to action. You’ll take a front row seat at as many of the 60 information sessions


as you can squeeze in. Visionaries and construction experts, technology explainers, and punch-list preachers— this is enlightened Construction Education delivered by pros who intimately know your daily struggle, and who can’t wait to share the goods. Yes; an education is a noble goal


in its own right—but how much more meaningful is the education that measurably affects the world? Tis isn’t hyperbole––it’s nobility versus utility. Skyscraping architecture, global urban reinvention, and a built environment to safely house the growing human family—these are the fruits of “Construction Education and Workforce Development.” Te jobsite is a staging area for Tomorrow, the GC a futurist in a hard hat. Tere’s always something new to learn. Let’s get to it. 


For more information and a chance to


register, please visit https://www.procore. com/groundbreak.


22 September/October 2021


California Constructor


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