that, the foundation has created a free Teach Children to Save communication toolkit for participating banks to use. Te kit includes everything from social media posts, letter templates and graphics — everything your bank needs to spread the word about financial education.
As we work toward the collective goal of increasing financial health in the U.S., reaching out to young people
is a great step bankers can take. When bankers engage with the younger members of their communities, it does more than simply providing students with the “nuts and bolts” of financial education — it allows them to interact with their local bank and understand that the 2 million women and men working in the banking industry are invested in their success. Tey have the opportunity to see bankers as teachers, experts and as
trusted resources in their communities, and they can begin to see the value of a having a relationship with a bank.
With all of the financial hardships families have experienced over the past two years, it’s more important than ever that the next generation is given the tools and knowledge they need to make prudent financial choices as they grow up. And so I hope each
and every one of you will make the commitment this year to join with the ABA Foundation, take advantage of all the free resources that are available and participate in Teach Children to Save and our other financial education initiatives. With your help, we can keep these programs going strong for another 25 years and beyond.
For questions on the ABA programs, contact ABA’s Jeni Pastier at
jpastier@aba.com.
THE MISSOURI BANKER 7
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