Alarming By Jessica Melvin
The west coast is on fire and the whole country is feeling the hazardously smoky effects of a particularly bad fire season. Year over year, fire season is starting sooner, burning longer, and increasing in numbers. California alone had an increase in wildfires of 61% just from 2019 to 2020, when capturing from January through August.
we have to adapt at a much faster pace to keep ourselves and our communities secure. It is becoming increasingly hard to get ahead of the disasters we once thought wouldn’t affect us. As someone who witnessed the destruction first hand in the LNU Lightning Complex Fire, I can attest to how unpreparedness leads to confusion and outrage. Tere was not a sufficient warning system in place to save homes, lives and industry. Instead of relying on the official sources for information, all of us suddenly had to turn to each other for accurate reporting. In this circumstance, Nextdoor, Facebook and other social media outlets really shined bright to show how beneficial they could be in a time of need. It changed my outlook for how I would assist my communities in the inevitable future. I am hoping some of these ideas will get you thinking about how to avoid a catastrophe in your communities.
A 10
s the world changes before our eyes with climate shifts, brutal storms, economic uncertainty, earthquakes and disease,
Social Media is Not Your Enemy
I know. We all have that homeowner or neighbor on Nextdoor who is perpetually unhappy with just about everything and takes the opportunity to hide behind a keyboard and publish their grievances publicly. Managers have frowned upon this platform since it came out, and rightfully so! You may not want to be involved or have your Boards involved directly, but you may want to get chummy with an active poster or moderator. Why, you ask? Because when something catastrophic happens, this person will be able to get the word out faster than you and to a broader audience. Homeowners participate in Nextdoor or other platforms that may never have attended a meeting, or perhaps they are so disillusioned with the Association and Management that they delete all emails and discard notices from them immediately. Pride is not the emotion to be concerned with here. Make sure a concise and informative notice is sent to everyone you can reach-no matter how you reach them.
EMERGENCIES
AND HOA RESPONSE
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