Q&A WITH NIRI MEMBERS


In this issue of IR Update we introduce a new column, “Q&A With NIRI Members.” We recently posed the question below on the NIRI eGroups discussion forum and report the answer below. Watch for future questions on eGroups and your answer could be featured.


A Classy Event With Classic Cars


What’s the most creative location your company used or activity you have done at an investor day?


We worked on an investor day for a client serving the classic car enthusiast market. One of our objectives for the event was to have investors experience the passion and unique culture that fueled their business model. To meet the objective, we hosted the event at one of the company’s classic car storage facilities. We staged the presenters and guests in the middle of a sea of classic cars, and the webcast opened with a “be- hind the scenes at the Oscars” style opening video where the CEO welcomed viewers to the event and brought them inside for a tour of the facility. IR


David Calusdian President Sharon Merrill Associates, Inc. dcalusdian@investorrelations.com


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